Chantilly, VA – Developing a sound marketing plan for a small business is often one of the biggest – and most expensive – challenges that business owners face. Targeting the right customers with their advertising campaigns is a crucial element in determining how, when, and where to advertise. One company based in Chantilly, Virginia seeks to help small businesses throughout the country leverage the same kind of advertising campaigns that many large corporations like Ford and Subway have used for several years. Verco Solutions proudly announces the launch of their new mobile advertising solutions for small businesses.The service aims to help these companies drive more leads, as well as increase foot traffic to their physical locations.
“Our company started out as a mobile marketing company with a heavy focus on mobile app development,” said Verco Solutions CEO, Charles Muotoh. “Soon after, we quickly discovered that there were opportunities for small businesses to leverage the kind of mobile advertising solutions that many of the big brands have used for years,” he added. “Most big brands have some form of mobile marketing strategy. It’s high time the little guys start enjoying the benefits of mobile.”
According to a recent study conducted by Mediative Spotlight on Local Mobile Consumer Search Behavior (part two) in August of 2013, nearly 90-percent of study participants admit to searching for local businesses on mobile devices, with over half claiming to use them to search daily. Another study reported nearly 50-percent of consumers make a purchase online after seeing an advertisement on their smartphones or tablets.
“Our in-app and mobile web advertising campaigns are designed specifically for small businesses,” Muotoh says. “We use, what we call, hyperlocal targeting technology to target mobile users within a small, specific radius of the customer’s business location to ensure we are targeting their local clients – not just anyone from any country.”
Verco Solutions uses geofencing technology as a means to hyper-locate potential customers within a three- to five-mile radius of a small business’ location.
“With access to 100 billion impressions a month and proprietary data on over 300 million consumers, we can target your ideal customer where they are spending an increasing amount of time – their mobile devices. As long as your customers have mobile devices, we can get you in front of them.”
Verco Solutions takes advertising strategy and monitoring one step further by providing businesses with real-time reportsof their advertising campaigns. “The reports we provide to our clients allow them to see exactly how well their advertisement is doing. We track how many people are clicking on our ads to call our clients, how many consumers are saving and sharing coupons, as well as how many ad viewers have clicked to visit a company’s website,” Muotoh explains.
Mobile marketing and in-app advertising are quickly becoming a necessity for small businesses. It is a cost effective way to gain an edge over their competition by driving new leads, revenues, andincreasing foot traffic to their locations.
For More Information
For more information about Verco Solutions, please visit www.vercoapps.com or call 703-574-8184.