Dark chocolate contains less milk than milk chocolate or no milk at all, and is 60%-99.9% cocoa. Based on product type, the dark chocolate market in the US has been segmented into organic dark chocolate and inorganic dark chocolate. The premiumization trend in the US is a driving factor for the growth of the country’s chocolate market, which is paving the way for the emergence of craft and artisanal chocolate brands such as Mast Brothers and Rogue Chocolatier. The overall demand for premium and seasonal chocolates in the US has increased as consumers prefer these chocolates for personal consumption or for gifting, during festivals like Easter, Christmas, and Halloween.
The analysts forecast the dark chocolate market in the US to grow at a CAGR of 8.34% during the period 2017-2021.
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HTF Market recognizes the following companies as the key players in the dark chocolate market in the US: Lindt & Sprüngli, Mars, Mondelēz International, THE HERSHEY COMPANY, and Godiva.
Other Prominent Vendors in the market are: ALTER ECO, Amano Artisan Chocolate, Divine Chocolate, Endangered Species chocolate, Ferrero, Lake Champlain Chocolates, Nestlé, Newman’s Own (No Limit), Nibmor, Praim Group, RITTER SPORT, SCHARFFEN BERGER, Sugarpova, THEO CHOCOLATE, Vivra Chocolate, and Vosges.
Commenting on the report, an analyst from HTF Market’s team said: “The latest trend gaining momentum in the market is Innovations in dark chocolates. Vendors are coming up with innovations in terms of chocolate-manufacturing processes to open new revenue streams for themselves and to compete better with their counterparts. Innovations have been brought by dark chocolate manufacturers to retain old consumers and attract new ones toward their product offerings. For instance, in 2017, Taza Chocolate reduced the bitterness of its dark chocolate offerings through the stone grinding process (which allows the manufacturer to create dark chocolate that tastes fruity rather than bitter).”
According to the report, one of the major drivers for this market is Health benefits of dark chocolate. The health benefits of the consumption of dark chocolate drive the sales in the market. As per various researches, the high antioxidant content in dark chocolate helps in providing protection against disease-causing free radicals, while flavonoids present in these chocolates help in cancer prevention and improve heart health and cognitive ability. According to various studies, cocoa polyphenols in dark chocolate help in controlling cholesterol, while some studies validate that the antioxidant capacity of dark chocolate is higher than many superfoods.
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Global chocolate market: An overview
PART 05: Market landscape
• Chocolate market in the US: An overview
• Dark chocolate market in the US: An overview
• Comparison between chocolate market in the US and dark chocolate market in the US based on market lifecycle
• Five forces analysis
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Further, the report states that one of the major factors hindering the growth of this market is New varieties of milk and white chocolates being launched in the US. Although the demand for dark chocolates is high among consumers in the US, many milk and white chocolate manufacturers are launching new varieties to expand their consumer bases. For instance, in 2017, Mars announced the launch of its M&M’s white chocolate as an everyday product at select food, mass, convenience, and drugstores across the US. The a2 Milk Company launched a new chocolate-flavored milk variant at the Natural Products Expo West.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report,
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