From 2008 to 2015, the U.S. doll, toy, and game market showed mixed dynamics. A significant drop in 2009 was followed by an upward trend over the next few years. In 2015, the doll, toy, and game market reached 19.5 million USD.
U.S. growth in doll, toy, and game consumption is expected to accelerate to +5.8% (currently +2.0%) in the medium term. The market is expected to increase to 24.4 billion USD by 2020.
U.S. doll, toy, and game manufacturing illustrated negative dynamics over the last few years. In 2014, the value of shipments in the industry decreased to 1.19 billion USD, falling with a CAGR of -10.7% from 2008 to 2014.
Competition from imports has undermined domestic manufacturers, driving them to relocate abroad over the period under review. Foreign competition, particularly from China, is expected to continue increasing through 2020, moderating the industry’s growth prospects over the next four years.
In 2015, China was the main supplier of dolls, toys, and games into the U.S., with an 89% share of total U.S. imports. China strengthened its position in the U.S. import structure, growing its share from 87% in 2007 to 89%[MF1] in 2015.
In 2015, Canada and Mexico were the main destinations of U.S. doll, toy, and game exports, with the respective shares of 43% and 20%. The share exported to Mexico increased (+10 percentage points), while the share sent to Canada illustrated negative dynamics (-3 percentage points). The shares of the other countries remained relatively stable throughout the analyzed period.
Net U.S. imports of dolls, toys, and games have shown a downward trend over the period under review. In 2015, this industry ran a significant trade deficit of 18.3 billion USD, which amounted to approximately 87% of gross imports. This deficit could grow substantially in the years to come.
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“U.S. Doll, Toy, And Game Market. Analysis And Forecast to 2020” provides an in-depth analysis of the U.S. doll, toy, and game market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
Countries coverage: the U.S.
- Market size;
- Domestic production, value of shipments;
- Key market players and their profiles;
- Exports, imports and trade balance;
- Import and export prices;
- Forecast of the market dynamics in the medium term;
- Key industry statistics;
- Life cycle of the industry;
- Number of establishments and their locations;
- Employment data;
- Industry productivity.
Product coverage: Dolls, action figures, toy animals, and stuffed toys, including parts and accessories; Baby carriages and children’s vehicles (including parts for children’s vehicles sold separately), excluding bicycles with pneumatic tires; Models (operating and static), craft kits and supplies, natural science kits and sets, and collectors’ miniatures; Nonelectronic games and puzzles, including parts; Other nonelectronic, nonriding toys, including parts and pet toys; Other electronic toys and games (including home video games), excluding cartridges, disks, and tapes; Doll, toy, and game manufacturing, nsk, total
Companies mentioned: Mattel, Hasbro, Hobby Lobby Stores, Lego Systems, Leapfrog Enterprises, Jakks Pacific, Wizards of The Coast, Kids II, Excelligence Learning Corporation, Britax Child Safety, Arrow International, Evenflo Company, The Ergo Baby Carrier, The Vermont Teddy Bear Co Inc, Gaming Partners International Corporation, American Plastic Toys, Delta Education, Konami Gaming, Alex Toys, Cosco, Plaid Enterprises, Imperial Toy, The Little Tikes Company, Lionel L.L.C., Mega Brands America, Multimedia Games Holding Company, Progressive Gaming International Corporation, Shelcore, Hasbro International, Dorel U.S.A., Toysrus.com, Cartamundi East Long Meadow
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TABLE OF CONTENTS
1.1 REPORT DESCRIPTION
1.2 REPORT STRUCTURE
1.3 RESEARCH METHODOLOGY
2. EXECUTIVE SUMMARY
2.1 KEY FINDINGS
2.2 MARKET TRENDS
3. MARKET OVERVIEW
3.1 MARKET VALUE
3.2 TRADE BALANCE
3.3 MARKET OPPORTUNITIES
3.4 MARKET FORECAST TO 2020
4. DOMESTIC PRODUCTION
4.1 PRODUCTION IN 2008-2015
4.2 PRODUCTION BY TYPE
4.3 PRODUCTION BY STATE
4.4 PRODUCER PRICES
5.1 IMPORTS IN 2007-2015
5.2 IMPORTS BY TYPE
5.3 IMPORTS BY COUNTRY
5.4 IMPORT PRICES BY COUNTRY
6.1 EXPORTS IN 2007-2015
6.2 EXPORTS BY TYPE
6.3 EXPORTS BY COUNTRY
6.4 EXPORT PRICES BY COUNTRY
7. COMPETITIVE LANDSCAPE
7.1 INDUSTRY SNAPSHOTS
7.2 INDUSTRY LIFE CYCLE
7.3 BUSINESS LOCATIONS
7.5 ANNUAL PAYROLL
7.6 INDUSTRY PRODUCTIVITY
7.7 ESTABLISHMENT SIZE AND LEGAL FORM
8. COMPANY PROFILES