Description
Transparent displays are a category of devices that are able to show static or dynamic images while still allowing for the viewer to see through the device. The image can be formed using various technologies common in the display industry, such as liquid crystal, organic light-emitting diodes (OLEDs), and electrochromic, or by projecting the image on a transparent support. Projector-based displays are the most traditional, but also the most expensive. They are largely used in head-up displays for aviation and luxury cars. Other configurations include wearable devices and flat panels.
In recent years, the utilization of liquid crystals, OLEDs and other emerging processes has allowed for the unit price of these devices to drop considerably, paving the way for their penetration in other fields, such as electronics and optoelectronics, construction, healthcare, and consumer products. In particular, wearable displays for electronic and optoelectronic applications are currently experiencing very strong growth.
This study provides an updated and comprehensive description of transparent displays as well as an overview of their fabrication processes and applications, outlining current technical issues and the latest technological developments related to the manufacturing of these products. It also offers a detailed market analysis for transparent displays by segment (display devices, application, and region), describing technical aspects and trends that will affect future growth of this market.
As shown in the Summary Table, the global market for transparent displays increased from nearly REDACTED in 2016 to around REDACTED in 2017 and is estimated to reach nearly REDACTED by the end of 2018, corresponding to a compounded annual growth rate (CAGR) of REDACTED during the two-year period.
Until 2017, head-up displays accounted for the largest share of this market, but sales of wearable displays are growing at a very rapid pace. In fact, by the end of 2018, sales of transparent wearable displays are projected to expand to nearly REDACTED or REDACTED of the total, corresponding to a CAGR of REDACTED during the two-year period. Revenue growth is being driven by strong demand for head-mounted displays for augmented and virtual reality, transportation, healthcare and industrial applications.
Demand for transparent displays will be positively affected by several factors during the next five years, including the following:
– Continued expansion of the augmented/virtual reality market.
– Introduction of head-up displays in mid-priced cars.
– Increasing penetration of transparent displays in retail and architectural projects.
– Larger utilization of these devices for industrial and medical applications.
– Rapidly rising levels of related R&D activities.
As a result, the total market for transparent display is forecast to grow at a CAGR of REDACTED from 2018 to2023, reaching global revenues of nearly REDACTED billion by 2023.
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Report Scope
This report provides an updated review of various types of transparent displays and their fabrication processes and identifies current and emerging applications for these products.
BCC Research delineates the current market status for transparent displays, defines trends, and presents growth forecasts for the next five years. The market is analyzed based on the following segments: device category, application, and region. In addition, technological issues, including key events and the latest process developments, are discussed.
More specifically, the market analysis conducted by BCC Research for this report is divided into five sections.
In the first section, an introduction to the topic and an historical review of transparent displays are provided, including an outline of recent events. In this section, current and emerging applications for these devices are also identified and grouped according to seven main categories (construction, consumer products, defense and security, electronics and optoelectronics, healthcare, industrial, and transportation).
The second section provides a technological review of transparent displays. This section offers a current and detailed description of various methods used for fabrication of transparent displays; typical materials used to produce these devices; technological trends in device fabrication; and new and emerging technologies. This section concludes with an analysis of the most important technological developments since 2015, including examples of significant patents recently issued or applied for, as well as highlighting the most active research organizations operating in this field.
The third section entails a global market analysis for transparent displays. Global revenues (sales data in millions of dollars) are presented for each segment (device category, application, and region), with actual data referring to the years 2016 and 2017 and estimates for 2018. Dollar figures refer to sales of transparent display-based products at the manufacturing level and do not include auxiliary devices used to create content and transmit it to the display, such as video generation systems, personal computers, and network systems, or supporting software.
The analysis of current revenues is followed by a detailed presentation of market growth trends, based on industry growth, and industry and regional trends. The third section concludes by providing projected revenues for transparent displays within each segment, together with forecast compound annual growth rates (CAGRs) for the period 2018 through 2023.
In the fourth section of the study, which covers global industry structure, the report offers a list of the leading suppliers and developers of transparent displays, together with a description of their products. The analysis includes a description of the geographical distribution of these firms and an evaluation of other key industry players. Detailed company profiles of the top players are also provided.
The fifth and final section includes an analysis of recently issued U.S. patents, with a summary of patents related to transparent display, materials, fabrication methods, and applications. Patent analysis is performed by region, country, assignee, patent category, device type, technology type and application.
Report Includes:
– 34 data tables and 19 additional tables
– An overview of the global markets for transparent displays
– Analyses of global market trends, with data from 2016 and 2017, estimates for 2018, and projections of compound annual growth rates (CAGRs) through 2023
– Information on the various types of transparent displays and a detailed description of current and emerging applications for these devices
– Examination of market growth trends based on industry growth, technological trends, and regional trends
– Coverage of popular production methods, latest technological developments, and current research activities related to these devices
– Patent analyses related to various types of transparent displays and their fabrication methods and applications
– Comprehensive profiles of the leading suppliers of transparent displays and other key players, along with descriptions of their products and their activities in this market, including General Motors, Grandwell Industries, LG Display, Panasonic & Samsung Electronics
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Table of Contents
Chapter 1 Introduction
Study Goals and Objectives
Reasons for Doing This Study
Intended Audience
Scope of Report
Methodology and Information Sources
Market Breakdown
Analyst’s Credentials
BCC Custom Research
Related BCC Research Reports
Chapter 2 Summary and Highlights
Chapter 3 Market and Technology Background
Transparent Displays
The Display Industry
Milestones in the History of Transparent Displays
Applications of Transparent Displays
Construction
Consumer Products
Defense and Security
Electronics and Optoelectronics
Healthcare
Industrial
Transportation
Chapter 4 Technology
Introduction
Technologies for Transparent Displays
Liquid Crystal Displays
OLEDs
Projector-based Transparent Displays
Electrowetting Displays
Electrochromic Displays
Mini and Micro Light-Emitting Diodes
Emerging Technologies
Quantum Dot Transparent Displays
Resonant Nanoparticle Scattering
Other Components of Transparent Displays
Latest Technological Developments, 2015 to Present
Integrated Smart Watch
Head-up Autostereoscopic Display
Forklift with Transparent Display
Transparent Displays for Telementoring
Emissive Transparent Display with Controllable Per-Pixel Opacity
Head-Mounted Display for Medical Applications
Lightweight Head-Mounted Display with Wide Field of View
Lighting Unit Comprising a Transparent Display
Transparent Display for Artificial Intelligence
Other Relevant R&D Activities
Chapter 5 Global Markets
Analysis Outline
Global Market Summary
Current Market Status
Market by Device Category
Market by Application
Market by Region
Market Growth Trends
Industry Growth
Industry Trends
Regional Trends
Market Forecast
Market by Device Category
Market by Application
Market by Region
Chapter 6 Global Industry Structure
Leading Suppliers of Transparent Displays
Other Industry Players
Company Profiles
AU OPTRONICS
BAE SYSTEMS
BENEQ
BOE TECHNOLOGY GROUP
GENERAL MOTORS
GRANDWELL INDUSTRIES
HONEYWELL AEROSPACE
KONICA MINOLTA
LG DISPLAY
MICROSOFT
OSTERHOUT DESIGN
PANASONIC
POLYTRONIX
PRO DISPLAY
ROCKWELL COLLINS
SAMSUNG ELECTRONICS
SEIKO EPSON
TOSHIBA
VISIONOX
VUZIX
Chapter 7 Patent Analysis
Introduction
Summary of Recently Awarded Patents
General Trends
Trends by Country and Region
Trends by Assignee
Trends by Patent Category
Trends by Device Type
Trends by Technology Type
Trends by Application
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