Reynolds American Inc. (RAI or Reynolds American) in its current form was established in July 2004 and in July 2017 Reynolds American had become a wholly owned subsidiary of BAT. Reynolds American is the second largest supplier of cigarettes in the US, operating primarily through RJ Reynolds Tobacco, its core cigarette business, and also the Santa Fé Natural Tobacco Company, which produces and markets the super-premium brand Natural American Spirit. Reynolds American competes in both the premium and discount segments of the US market, leading the discount sector and now a much stronger second place in the premium sector.
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Major Key Players:
Reynolds American Inc.
RJ Reynolds Tobacco Holdings Inc.
Brown & Williamson Tobacco Corporation
American Snuff Company
Tobacco Company Profile Industry Major Outlook
Reynolds American accounted for 25.4% of US cigarette volumes in 2013, significantly behind market leader PM USA.
In 2016, Reynolds American’s share rose to 32.9%, reflecting the full impact of the June 2015 transactions.
Its main rivals are PM USA (Altria), ITG Brands, and Liggett/Vector, although there are numerous smaller producers.
Tobacco Company Profile – Competitive Analysis
Key players are making innovative developments in Tobacco Company Profile industry. The same will help in improving the market performance. Heavy investments are made by major players in the R&D sector
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