Supplement Marketing have announced that they have finalised beta testing of their sports supplement comparison website,

THORNTON, CLEVELEYS, U.K. – compares over 1,200 whey protein products, mass gainers, diet shakes and meal replacement products across 30 UK online supplement stores. Savvy shoppers can utilise the website to learn about the subtle variances between sports supplements that are universally branded as “protein shakes”. The website, which was initially launched in August, 2014, has been undergoing rigorous data collection testing to ensure that the prices displayed are accurate and up to date.

The website, which leverages affiliate marketing, collects prices bi-weekly across its network of stores. It also keeps an updated comparison chart of store incentives, including a list of current discount codes and other money saving offers.

Mike Clark, owner of Supplement Marketing, is an e-commerce professional and fitness enthusiast from Lytham St.Annes. Mike released the following statement about the launch of

“Sports nutrition in the UK is rapidly reaching fever pitch with an ever increasing number of highly professional companies entering the marketplace. It is great that globally we are leading the way in product innovation.”

With that innovation inevitably comes more diversification and confusion – not all protein shakes are the same. With the introduction of VAT on sports nutrition in 2012, on top of ever increasingly squeezed household budgets, finding the best deal is becoming more and more important. It is my hope that consumers will use a comparison site like to be able to make a better, more informed buying decision in terms of product suitability and the price they are paying. I believe is the first of its kind – a one stop shop for consumers to be able to get accurate, up to date product and price data on sports nutrition. In terms of protein shakes, we are effectively showing thirty websites in one.”

Supplement Marketing was set up in February 2012 with the primary objective of helping online supplement stores and consumers connect for mutual benefit.

It was founded on the belief that there was a gap in the market for a comprehensive product / price comparison site. For gym goers and fitness enthusiasts, nutrition is a carefully considered part of their daily routine. For many individuals committed to their sports, supplements are more than a one-time purchase; they are a regular, often daily, part of their diet. It is not uncommon to see photos on social media from customers proudly displaying their latest purchases.  

Since going live a few months ago, the website has attracted interest from a variety of sources – fitness enthusiasts, personal trainers and sports nutritionists have all offered their support for the concept. Last week, the popular advocate of science-based sports nutrition, Dr. Layne Norton, PhD, invited his Twitter followers to check out the website.

Mike says, “I’m extremely proud of what we have achieved over the last two years. People are getting informed, saving money, and companies are gaining new customers.”

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Media Contact
Company Name: Supplement Marketing
Contact Person: Mike Clark
Email: Send Email
Phone: +44 (0)7474 198 300
Address:C/O Unit 6 & 7, Rear 37 Victoria Road East
City: Thornton-Cleveleys
State: Lancashire
Country: United Kingdom