Global thermal paper market size is anticipated to witness a significant growth from 2015 to 2022 owing to increased reliance on receipts and bills. Increased consumer spending coupled with increasing awareness about transaction receipts is expected to drive the product demand over the forecast period.
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Thermal paper, unlike fax paper, is commonly used in printing simple text on receipts. Inclusion of logo and watermarks would require other types of thermal paper. High standard thermal papers have gained significance owing to their lightweight and extended durability. This product has witnessed various innovations for developing its quality and technology implemented in its manufacturing process.
Thermal paper occupies less space as compared to ordinary ones and can be placed on any platform. Ordinary paper occupies more space and adds to overall weight of the machine. Added benefit to the business participants would be a cost saving operation that doesn’t involve ink usage in the process.
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Acceptance of thermal printing technology is expected to drive the product demand over the forecast period. This cost efficient technology utilizes thermal heat, thereby reducing cost of ink and dyes. Thus, it provides neat printing and prevents wastage of resources unlike ink printing. A technological innovation in thermal printing such as offering secondary coating along with printing is expected to enhance its resilience to water and external weather.
Advent of print advertising is also expected to be a major factor to drive the thermal paper market over the forecast period. Advertisement printing on the back of thermal paper is considered as a cost effective strategy than utilizing other promotional vehicles. While receipts play as references to previous transactions, it is also expected to serve ad message to the customers.
Usage of abrasive and heavy weight papers could cause failure of printing head. Lightweight thermal papers (LWTP) that resist cohesion and cater to manufacturer specifications can be an alternative to traditional papers. Impregnation with chemical and dyes enables the paper to react to temperature changes and thus responds to heat application during printing and nullifies dependence on ink cartridges.
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