The market for menstrual cup around the world has boomed rapidly owing to increased awareness about period management options. Market Research Future, a firm which specializes in market reports related to the healthcare sector among others, published in its recent report on Global Menstrual Cup Market Research Report- Forecast To 2023’ that the market is expected to develop steadily at a CAGR of 5% during the forecasted period from 2017-2023.Since menstrual cups fall in the substitute product category, their demand is growing effectively as compared with other product categories in this segment.
Usage of menstrual cups has grown recently due to positive exposure to the product and increased publicity around its use. Menstrual cups have gained a significant customer base despite the period management market being dominated by sanitary pads. The marginal shift in demand can be attributed to awareness regarding more effective types of period management tools ie menstrual cups. Sanitary pads are not suitable for use in all situations, and menstrual cups offer ease of use in that regard. It has better capabilities in terms of leakage prevention than conventional products for period management. Their cost effectiveness is also much greater than conventional products like sanitary pads, tampons etc. because of their reusable nature. The number of sanitary pads and tampons that are used by women in their entire period cycle during their lifetime are relatively higher than the number of menstrual cups that are required to fulfill the same requirement.
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The menstrual cups are also greatly demanded due it being manufactured with safe ingredients that do not cause any adverse bodily reaction. Key factors that are contributing to the demand growth of the market are awareness drives and programs being organized public figures, women welfare groups and reputable organizations to educate users about product types in menstrual cup segment. The menstrual cops are also eco-friendly and do not negatively affect the environment or lead to an increase in the level of waste as is characteristic of conventional period management products. Conservative societies where women’s health is not openly discussed may create resistance in terms of acceptance of the product and perceived difficulties related to menstrual cup usage may create barriers to the development of the market.
Latest Industry News:
May 2017 Monki, a Swedish clothing brand has teamed up with Lunette to bring out their very own menstrual cup. Monki will also be donating 5,000 of their menstrual cups to The Cup Foundation – a non-profit educating and empowering girls living in Kenya
Nov 2017 Twistie Cups, a new entrant in the period management sector have been launched recently. These cups are cost effective and guarantee each woman up to 12 hours of protection and allows women to adjust use based on their individual flow.
Nov 2017 A new fundraising campaign (US) is hoping to increase the amount of menstrual products donated to low-income and women in poverty in the HRM. To address this need, Suzanne Lively has launched the Friendly Divas campaign in November with the goal to raise $15,000 and donate it in the form of 500 Diva Cups.
Oct 2017 The Ministry of Food and Drug Safety(South Korea) recently announced that Menstrual cups awaiting government approval to be sold in South Korean market so far including four businesses – one local manufacturer and three importers are undergoing relevant checks and safety inspection. If the products pass the inspection successfully, the product will be approved for sale in the country. Thereby leading to the easy availability of menstrual cups in the country.
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Global Menstrual Cup Market – Competitive Analysis
With the entry of new industry players in the global menstrual cup segment, a trend of solid, volume-driven growth has been observed in the market with the addition of new and advanced products. Companies are aiming to capture & solidify their share of the market segment, by competing and experimenting with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies.
Some of the players operating in the global menstrual cup segment are Diva International Inc. (Canada), Lune Group Ltd (Finland), The Keeper Inc. (US), Mooncup (UK).Some of the other prominent players in this segment are Intimina (Sweden), Me Luna (USA), Ruby Cup (UK) and others.
Global Menstrual Cup Market – Segments
The segmentation of the global menstrual cup market has been done on the basis of types, usage, end users and region.
On The Basis Of Types: Hollow, Pointy, Flat and Round.
On The Basis Of Usage: Disposable and Reusable.
On The Basis Of End Users: Hospitals, Clinics and Individual Women.
On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
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Global Menstrual Cup Market – Regional Analysis
The global menstrual cup market is segmented into four main geographic regions namely Americas, Europe, Asia-Pacific and Middle East and Africa. This market is dominated by American and European regions as more people are aware about this product. The Asia-Pacific and Middle East regions are not very much aware about this product. In Asia-Pacific, the market is open in urban areas. In rural areas of Asia Pacific and Middle East the awareness levels are very poor and the acceptance of this product is low.
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