The Quirky Doll is a brand of a unique style of clothing which is described by its creators as a whimsical fashion line with eye-catching, doll-like dresses, and one-of-a-kind couture accessories. The boutique and fashion line will be offering “Lolita” style of clothing that are made with the finest quality of materials, and created with the highest levels of craftsmanship. The line is targeted towards all women who wish to celebrate their unique sense of style and fashion. The project is looking towards the generosity of people who appreciate distinctive fashion and creativity. An Indiegogo crowdfunding campaign had been set up in the hopes to raise £5,000 GBP; only 8 days are left before the campaign finishes.
The Quirky Doll will be an online boutique which will be is part of the $1.5 trillion global e-commerce market. The main target market for the fashion line will be young women who identify themselves as different and nonconforming, which is apparent in their alternative sense of style and dressing, and interest in the high fashion seen on runways. Lolita Fashion is not a new concept. It has been around for quite some time, having first originated from the streets of Japan. Since then it’s expanded to all parts of the world, and along with its distinctive doll-like characteristics in clothing and accessories; it is also extremely well known for its statements in elegance and sophistication through originality.
On the subject of who would be buying The Quirky Doll’s offerings, the project representative said: “There are so many girls out there who are different, and they shouldn’t have to hide their individuality behind mass produced clothing. They should be able to express themselves, and feel good about how they look. That’s who we want to cater to.” She further added: “That’s also why we want to design. We want our fashion to be for that person with the bright colored hair who isn’t afraid to stand out. For the person who wants to look girly, but without playing it safe. For the person who is inspired by the weirder styles. Who sees the world differently, and shouldn’t be ridiculed for it. We want to design for everyone who’s beginning to find out who they are, and who they want to be in life.”
The representative for the online store also announced that the brand has already initiated talks with contacts in other parts of the worlds and are fortunate to have many Lolita Fashion Icons endorse the brand.
The money raised from the crowdfunding campaign will go towards the sourcing of high quality materials used for the garments. Skilled seamstresses and sewing machines will also be paid for with the fund. Marketing, advertising, packaging and distribution will be covered with the remaining amount.
Perks are being offered to contributors as a token of appreciation for supporting the project.
To learn more and pledge, please visit: https://www.indiegogo.com/projects/the-quirky-doll-when-high-fashion-meets-lolita
The Quirky Doll is an online independent women’s wear boutique and fashion line, featuring quirky little dresses and hand-crafted high fashion millinery.
For more information, visit the website: http://www.thequirkydoll.com/