AUSTIN, Texas – The Cyber Workshop has announced that starting today, it will open its doors to helping small and medium sized businesses develop their website and strengthen their online marketing strategies. The company specializes in social media management and marketing, web development, and search engine optimization (SEO). Aside from search engine and website strategies, the company also offers pay-per-click (PPC) management, social media marketing, and email marketing. Although based in Texas, The Cyber Workshop commits itself to giving utmost service to any small or medium sized business anywhere in the United States. Founded in 2017 by an online entreprenuer, the company knows the importance of having a distinct digital footprint in sales and marketing. As aptly summarized by its founder, the main problem of businesses in the online world is this:
“I realized that just because I had a website it doesn’t mean that people knows that it’s there. I needed to learn how to market the site so people would come to it and buy my products.”
Having a strong and positive online presence is essential for businesses nowadays due to clients’ heavy reliance on online reviews and websites. 61% of internet users research first on the products & services they are planning to get before deciding who to do business with. The main thrust, therefore, of The Cyber Workshop is to make sure that every online move of its clients is directly related to generating a return on their investment. All services offered by The Cyber Workshop is designed for two intertwined goals: attract potential customers to your website or page and convert online interaction to a new business lead. The company’s services are beneficial to any business especially those who sell a service or a product in a geographical area. To help you gain more knowledge about online marketing strategies, browse through their website at http://www.thecyberworkshop.com/.
Local SEO has been considered the most popular strategy in online marketing. 87% of smartphone users utilize a search engine at least once a day and most searches online are about businesses offering different products and services locally. Local SEO services are geared towards driving traffic to your website or social media page and engaging customers for offline purchases at the businesses location. With search engine optimization, small and medium sized businesses can put their company on the map and make it possible for any potential client to discover them and whatever they have to offer. Businesses need to take advantage of the fact that 86% of the netizens search for the location of a business on Google Maps.
Pay-per-click management, another service offered by The Cyber Workshop, allows businesses to target their specific customer base with an added economic factor that these businesses will only pay when a potential client clicks on its online advertisement. Unlike SEO, PPC gives you a fast option to reach out to your target market.
The popularity of social media networks also paved the way for businesses to promote on them. Social media marketing enables businesses to have a more direct interaction with their current and potential customers. It is also in social media that clients usually post their feedback and reviews on the product or service that you offer. Users are usually more honest and transparent when voicing out their opinions in social media. It is there not surprising that 88% consumers trusting online reviews as much as they trust personal recommendations from people they know.
Clearly, there are a lot of ways to build a strong online presence and The Cyber Workshop offers to help you in every step of the way.