A telecom application programming interface (API) involves a set of building blocks such as protocols, definitions, and tools for designing software application for telecommunications. The global telecom API market is poised to grow at an impressive 18% CAGR and will cross market size USD 258 Billion by 2022.
Explosive growth of the telecom industry triggered by the advent of cloud PBX, which enables voice over the internet protocol (VOIP) for sending voice, data and SMS online is feeding the market growth. The growth is indirectly triggered by the growing adoption of SMS marketing using SMS platforms. The cost advantages of or voice and SMS via web has led to demand for free call and text apps popularly known as net calling apps especially for smartphones exemplified by Twilio.
Growing digitization, explosive adoption of smart devices, and growth of advanced telecommunication applications employing greater functionality, shift towards cloud applications and cloud as a service are the other drivers of the market. The benefits of telecom API such as a lesser time to market, lower cost of development, and relative savings in cost, and optimum quality are technological drivers of the market. The development of location based services is another application expanse generating a lot of growth. The growing ecommerce industry and services such as SMS, payments, webRTC, identity management and others are driving the growth.
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Limitations of hardware and software especially in older generation computers, compatibility issues and growing competition and falling profit margins are the major factors constraining the growth of the telecom API market.
The leading players in the Telecom API Market are Alcatel-Lucent (France), Telefonica (Spain), AT&T, Inc. (U.S.), Orange S.A. (France), LocationSmart (U.S.), Vodafone Group PLC (U.K.), Apigee Corporation (U.S.), Nexmo, Inc. (U.S.), Fortumo (Estonia), Verizon Communications, Inc. (U.S.), Aspect Software (U.S.) and others.
To generate a bird’s view of the global Telecom API Market, the report has been segmented by type, service, user type, and regions.
Based on type, the market has been segmented by presence detection data, location determination data, service configuration management (SCM), and subscriber data management (SDM)
Based on service, the market has been segmented by SMS, MMS, and RCS API, payment API, location API, identity management, WebRTC, and others
Based on user type, the market has been segmented by internal telecom developer, long tail developer, enterprise developer, partner developer, and others
Based on regions, the market has been segmented by Asia pacific, Americas, Europe and Rest of the World.
North America led by the U.S. accounts for the largest share of the market owing to well-developed ecommerce and telecommunication sector. North America is followed by Asia-Pacific region led by China and India owing to increasing smartphones penetration. According to study conducted by Pew research, the largest growth in internet usage and smart devices penetration has been reported from large emerging economies such as Malaysia, Brazil and China. The comparative figures in 2015 was 87 % for advanced economies such as U.S. and Canada, major Western European nations, Australia, Japan etc. Europe is led by Germany, France and the U.K. Middle East and Africa region is expected to drive a moderate growth owing to poorly developed communication and lower smart phone penetration rates especially in Africa. The countries with the least smartphone ownership rates are Tanzania (11%), Uganda (4%) and Ethiopia (4%).
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