Market Synopsis:
The global telecom analytics market is estimated to expand at 33 % CAGR during the forecast period (2017-2023) owing to the rising cyber threats, asserts Market Research Future (MRFR).
Telecom Analytics Market is the branch of sophisticated business intelligence technologies developed to meet the needs of telecom enterprises. Analytics solutions improvise the capabilities of conventional BI solutions for dashboarding and reporting to enhance the proficiency starting from predictive and descriptive modeling, ad-hoc querying, multidimensional analyses, text analytics, forecasting, data mining to optimization.
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Competitive Analysis
The major players operating the global telecom analytics market are Wipro Limited (India), Oracle Corporation (U.S.), Hewlett-Packard Company (U.S), Teradata Corporation (U.S.), Informatica Corporation (U.S), EMC Corporation (U.S.), SAP AG (Germany), Microsoft Corporation (U.S.), Accenture Plc (Ireland), Nokia Networks (Finland), IBM Corporation (U.S.), and others.
Drivers and Constraints Impacting the Market:
The growing implementation of analytics in the telecommunication sector is focused on enhancing the transparency in the business operational workflow, market environment, identify the existing trends, internal processes, and predict the market forecasts. Analytics also offer better decisions for capacity planning and maintain better data traffic monitoring.
The volume of transmission of data doubles every six to eight months. Such factors are likely to trigger the market growth over the forecast period. Moreover, cellular service providers depend on their customers to use the service in order to gain revenue. To make the customers stay with the service, cellular service providers depend on analytics tools to check any disruption in the network and understand customer’s requirements.
On the flip side, high maintenance cost and security concerns associated with telecom analytics are the major factors responsible for the market to lag behind.
Telecom Analytics Market Analysis:
the global telecom analytics market has been segmented on the basis of analytics type, component, organization, deployment type, end-user, and region.
by mode of component, the market has been segmented into solutions, services, and hardware. The services segment has been sub-segmented into managed service and professional service. The professional service segment is further sub-segmented into training services, consulting services, and implementing services. The solution segment is also sub-segmented into network management, sales & distribution, marketing management, customer management, and others.
by mode of organization type, the market has been segmented into small, medium, and large enterprise.
By mode of analytical type, the market has been segmented into network analytics, customer analytics, services analytics, market analysis, and price analysis.
By mode of deployment, the market has been segmented into on-premises and on-cloud.
By mode of end-users, the market has been segmented into healthcare, energy & power, BFSI, IT & telecom, manufacturing, and others.
Regional Insights:
Geographically, the telecom analytics market spans across regions namely, Asia Pacific North America, Europe, and Rest-of-the-World.
Among all the regions, North America is anticipated to showcase a significant growth rate owing to the increased demand for cloud-based technology which increases the need for business intelligence in the telecom market. Moreover, Canada and the United States are the leading countries in this region which are further augmenting the market growth during the forecast period.
The Asia Pacific region is also expected to be the fastest growing region owing to the penetration of internet and surge in the number of smartphone users. China, South Korea, India, and Japan are the leading countries in this region which are further driving the market during the forecast period.
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Industry News:
Aug 21, 2018: Quantzig, an analytics solutions provider, has recently announced the completion of their latest salesforce analytics solution in the telecom industry. The telecom company aims to identify key metrics to improve product sales performance in the challenging telecom systems market while earning brand loyalty among the customer base.
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