According to a recent report published by Reports Monitor, Global Synthetic Monitoring Market is estimated to grow at a significant CAGR over the forecast period.
Synthetic monitoring is, using web browser emulation or scripted recordings of web transactions. It is important as it enables an IT or operations professional to recognize problems. This monitoring application is majorly used for measuring the availability as well as response time of critical pages, uptime, and transaction. However, it doesn’t monitor or capture definite customer interactions. Moreover, it also determines whether the web application is running slow. Several industry verticals, as well as enterprises, are adopting the technology for providing superior results considering IT operations as it helps in monitoring the condition in addition to the health of a website so that it does not have any major blow on the end users.
According to Cisco, worldwide leader in IT and Networking, Software as a Service (SaaS) will account for approximately 60% of all cloud-based workloads. This increasing use of software and services in business monitoring will derive the growth in the coming years with more organization opting for automated online solutions.
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The market growth is maintained by the fluctuating pricing trends in cloud adoption. Virtually 90% of the businesses are operating on-cloud or are planning to move on-cloud. The crucial requirement for supervision of mounting complex applications and pro-active monitoring, in addition to growing importance of Software as a Service application adoption as well as the importance of DevOps are the factors driving the need for better enterprise synthetic application monitoring solutions. Software as a Service monitoring is a vital monitoring of health next to the performance of the applications assembled. SaaS doesn’t reduce IT from delivering business importance. For 2018, business demand to monitor their user’s experience of SaaS applications might turn out to be a customer experience monitoring crucially.
Monitoring the SaaS provider’s reliability, availability, and speed in physical locations might be the new normal. It involves analytics along with telemetry to drill down and troubleshoot a host of moving parts. This might degrade the performance of SaaS along with availability, consisting end-to-end path visibility starting with a user, drifting through the network to the application. Recent synthetic monitoring technology has an enormous advantage to assist. Whereas, APM in addition to several other traditional monitoring technologies, might just monitor systems within the infrastructure. Modern synthetic monitoring technology might see how the SaaS apps are performing from the user’s lens, continuously preceding to widespread impact. Moreover, owing to the rise in demand for rich user experience, many enterprises are using synthetic monitoring for providing a rich user experience on third-party components covering search engine optimization, web analytics, social networking, and others. Furthermore, it might be subscribed by enterprises or commercial customers. High implementation cost, incorrect alerts and false positives, lack of real-time monitoring, the difficulty for post-implementation management, and emulator-based monitoring are the major factors restraining the market growth. SaaS application segment is anticipated to show the considerable market growth owing to its troubleshooting as well as actively monitoring end-user experience.
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Regional Analysis: –
The synthetic monitoring market is segmented on the basis of the region covering North America, Asia Pacific, Europe, and LAMEA. North America is anticipated to witness a considerable growth, owing to the major factors such as the increase in the adoption of emerging technologies including DevOps, cloud computing, SaaS-based application, as well as bring your own device (BYOD). This, in turn, is creating demand for synthetic monitoring system with modern features such as log management, real-time analysis, and advanced analytics.
Key Players: –
BMC Software Inc. (U.S.), CA Technologies Inc. (U.S.), Dell Technologies (U.S.), Inc., Microsoft Corporation (U.S.), Appdynamics Inc. (U.S.), Riverbed Technology (U.S.), International Business Machines (IBM) Corporation (U.S.), Dynatrace Software company (U.S.), Hewlett Packard Enterprise (U.S.) New Relic, Inc. (U.S.) and Splunk, Inc. (U.S.) among others.
BMC Software Inc. enters into partnership agreement with Turbonomic in October 2016, which is a cloud platform provider based in the U.S., to transport agile application optimization aligning to its application performance solution. Similarly, CA Technologies Inc. (U.S.) has signed an authoritative agreement to acquire Automic Holding GmbH on December 2016, who is a leader in business automation software driving competitive advantage by automating IT in addition to business processes. Further, many such agreements are expected in the market to increase technological collaborations in various business industries.
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Synthetic Monitoring Market segmentation: –
By Monitoring Type:
• Mobile Application Monitoring
• Web Application Monitoring
• API Monitoring
• SaaS Application Monitoring
By Deployment Type:
By Professional Service Type:
• Business Consulting Services
• Implementation Services
• Training and Support Services
• Automotive, Transportation and Logistics
• Government & Defence
• IT & Telecom
• Media and Entertainment
By Organization Size:
• Large Enterprises
• North America
o The U.S.
o Rest of Europe
• Asia Pacific
o Rest of Asia Pacific
o South Africa
o Saudi Arabia
o Rest of LAMEA