Thanks to the diversified content and Internet services provided by mobile apps, smartphones have become an indispensable entertainment tool and also part of our daily lives. Therefore, MIC conducted a survey on smartphone users in the fourth quarter of 2015. The aim is to help enterprises planning to tap into the mobile app market or existing market players to enhance their understanding of Taiwanese mobile phone users’ usage and consumption patterns of mobile apps.
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List of Topics
- Overview of Taiwanese smartphone users’ app usage patterns, including the average number of apps a person uses per day, the average time they spend on mobile apps per day, and a list of the most frequently used apps
- Taiwanese smartphone users’ app usage habits, touching on the most “sticky” mobile apps and what apps will they remove first when their phones are short of internal storage
- Summary of Taiwanese mobile app users’ consumption behavior, including the percentage of users who have ever paid formobile apps andthe kinds of appsthey have paid for; also included are their payment methods
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