Styrene butadiene rubber (SBR) market is expected to reach over USD 23 billion by 2020 due to increasing demand in tire manufacturing industry. The global SBR market was over 5,000 kilo tons in 2013 and is expected to grow at a CAGR of about 6% from 2014 to 2020. SBR is available in two forms including solution (S-SBR) and emulsion (E-SBR), depending upon the elements initiating polymerization process. S-SBR demand is continuously increasing as it adds better physical properties to tire making it the largest application of SBR. Traditionally E-SBR was most used rubber by tire manufacturers due to high physical strength and easier manufacturing process. In case of E-SBR tire manufacturers can switch between different E-SBR grades without making any extra changes in the manufacturing process. However in the past few years different countries have started to impose labeling regulations on tires which includes wet grip, fuel consumption and rolling resistance.
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SBR market is mainly driven by wide usage in different application segments including tires, adhesives, footwear and polymer modification. Other segments including construction, carpet and insulation are also covered in report. Tires being the single largest SBR application accounted for over 70% of total consumption in 2013. With increasing safety concern among people there is high quality tire demand among automotive manufacturers. Global tire requirement is expected to grow from 3 billion units in 2012 to about 4 billion units by 2020, due to growth of automotive manufacturing industries in countries such as India, Brazil and China. Post EU labeling regulation implementation the region experienced enhanced demand for high quality tires thus augmenting SBR demand. Countries such as Germany, France and Italy are expected to experience increasing demand for such tires due to new regulation introduced.
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Asia Pacific was the largest regional SBR market accounting for about 46% of total demand in 2013. With increase in automotive manufacturing capacities in countries such as China and India owing to high demand and liberal government policies, the demand for SBR is expected to rise over the forecast period. Europe was the second largest SBR market with a demand of about 1,000 kilo tons in 2013. SBR demand is expected to boost in the region due to increase in safety concern among people and implementation of stringent rules & regulations by EU. As per 2012 EU legislation, all tires sold in Europe should be labeled for external rolling noise, wet grip and fuel efficiency. Germany in particular has extra regulations which include that a vehicle should use winter tires in unfavorable weather conditions, which in turn has increased the sale of winter tires. Other countries such as India, Brazil and China are expected to implement labeling regulation by 2015. Labeling regulations will have a positive impact on the tire market in countries which have not yet implemented such rules and regulations.
Key companies analyzed for the research:
- Goodyear Tire & Rubber Company
- CNPC (Petrochina)
- Asahi Kasei Chemicals
- Styron- Trinseo
- Polimeri Europa (Versalis)
- Dynasol Elastomer
- Korea Kumho Petrochemical Company
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