A bodybuilder, a professional athlete or simply someone who exercises on a regular basis, sports nutrition plays a key role in optimizing the beneficial effects of physical activity. Those, actively participating in sport need to be aware that Sports Nutrition can also enhance their performance. Making better decisions with nutrition and hydration can result in improved performance, recovery and injury prevention.
Globally the market for Sports Nutrition is increasing rapidly the main reason for this growth is the increase in population, Quick urbanization, developing wellbeing mindfulness among consumers, rise in disposable income, and presentation of new fixings in games nourishment items are a portion of the key elements driving the business sector. In addition, increasing health awareness coupled with increasing number of health clubs and fitness centers is also expected to boost this market within the forecast period. Moreover, Expansion of distribution channels is also anticipated to provide impetus to the market growth during the forecasted period. However, easy accessibility and an ample availability of the ample of low cost counterfeit products are posing as a challenge to the good brands affecting their sales eventually affecting the market growth.
Sports Nutrition professionals offer a range of services to support the athlete’s health and sporting goals. This can range from a daily food diary, to a comprehensive food and nutrition plan for training and competitions. Sports nutrition can support the training regime. Sports nutrition refers to the consumption of nutrients such as vitamins, minerals, supplements and organic substances that comprise of carbohydrates, proteins and fats. Sports nutrition products, such as sports drinks, sports food & sports supplements are developed for, and consumed by athletes and bodybuilders to improve their overall health, performance, and muscle growth. Sports drinks are primarily consumed by athletes to replenish the water level in the body. These products are increasingly attracted by lifestyle and recreational users. Currently, the developing countries represent a huge growth potential for these products on account of rapid urbanization, increasing disposable income, and a higher percentage of the young population
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Well-established players having regional and global presence adorn the Sports Nutrition market as highly competitive. Marketers are competing on the basis of quality, pricing, market reach, and financial resources. Innovation, mergers & acquisitions, and brand reinforcement remain the key trends for leading players in the Sports Nutrition market. The market will witness a fierce competition due to the expected extensions in product & service and product innovations.
Profiled in MRFR Analysis some of the key players involved in Global Sports Nutrition market are Universal Nutrition, CATAPULT, Maxi Nutrition, EXOS, etc.
Europe dominated the Global Sports Nutrition Market with the largest market share, accounting for astronomical amount during 2016.
North America is expected to account for the largest market for sports nutrition products, dominated by the U.S. The growth in this region is supported by high incomes, world-class fitness and athletics infrastructure.
Asia-Pacific is the fastest growing market for sports nutrition products within the forecast period fueled by an increase in disposable incomes coupled with rapidly changing lifestyles. Japan is expected to dominate this region; China is expected to gain the second largest market share followed by Australia. India is expected to witness notable growth in coming six years fueled by the increasing adoption of sports nutrition products amongst lifestyle and recreational users.
Table of Content:
1 Report Excerpts
2 Market Definitions
2.1 Scope of the study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.2 Market Structure
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3 Research Methodologies
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Forecast
3.5 Forecast Model
4 Forecast Indicators
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