28 August, 2017 – In this current economic environment almost 80% of all new start ups are liquidated within the first two years of trading. However, Sports Medica have recorded hundreds of sales for their new high-end product within the first 6 weeks using a formula revolving around initial financial and time investments.
One of the co-founders of Sports Medica, Dr Suraj Kukadia, reported earlier this year that “There will be no official press releases of any kind during the first 3 months of our first product being on sale”. This decision would seem counter-intuitive for a new start up, particularly one with such highly skilled and reputable board members, including members of the Royal College of Surgeons, Physicians, and international athletes. This out-of-the-box thinking has proved how fortune favors the brave.
Yesterday, Dr. Kukadia released a statement where he elaborated on his company’s decision: “When my board members and I came together to discuss starting our own business, we decided that our customers’ well-being will form the core of our mission statement. This is how we want our creations to be remembered. My Co-CEO and I have built a team around us comprising of individuals who all have a deep desire to help others. Therefore, we created a ‘soft release’ for our first product. Our initial product idea has been scrupulously tested using red team/blue team simulations, with multiple designs being created for focus groups. We then refined our product to ensure we accommodate all of those in our target demographics, including the outliers. This led to a multitude of prototypes being created over a series of months. We are now so confident that our hard work has paid off that we are offering customers a 2 year guarantee when they purchase our first product.”
This initial financial and time investment, with a customer-centered business ethic has proved to be the magic formula for this start up, and could be a winning case study for how business should be conducted in the future.
About Sports Medics
Sports Medica was been created by athletes, doctors and physiotherapists to provide the highest quality medical-grade products.
To learn more about them please visit: www.sports-medica.com