South Africa Baby Food Market Share, Size, Emerging Trends, Growth, Market Profile, Strategic Insights and Future Outlook

Radiant Insights has include “South Africa Baby Food Market Report” Size, Share, Growth Prospects to their Database.

Although many consumers have been hard pressed over the last two years or so, as levels of consumer debt have mounted, the market for baby food has so far been fairly resilient, as purchases are predominantly still made by the upper income groups, who have suffered less than others from the difficult economic situation. Research published by Analytics Business Intelligence indicates that in 2011 some 41% of users of baby food were light users (bought one or two units of baby food in the previous four weeks), 31% medium users (three to five units), and 28% heavy users (six or more units). The proportion of heavy users fell by two percentage points in 2011 compared with 2009, while the proportion of light and medium users rose by one percentage point in each case.

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Key Findings
-In 2015, the value of the South African baby food market represents an increase of 80.2% over the 2009 level.

-Overall consumption increased by 9.5% in 2015, with all sectors except drinks registering growth during the period. Milks account for the largest share of baby food sales at 71% of overall value in 2015, up 0.5 % points since 2009.

-Per capita consumption in 2015 was up by 4.1% since 2009 – and all categories with the exception of drinks experienced some growth.

-The supermarket channel is particularly important in the sale of wet meals and drinks, representing 62% of volume sales in 2015, due to consumers’ perceptions of these products as grocery items.

“Baby Food in South Africa” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the South Africa market.

What else does this report offer?
-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

-Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

-Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

-Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

-Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

-Investigates which categories are performing the best and how this is changing market dynamics.

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Table of Contents
Executive Summary
Major Developments
Market Structure
Per Capita
The Suppliers
The Future

Background to the Market
Live Birth Rates
Birth Rates by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Births by Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Breastfeeding Legislation

Market Profile
Key Features and Developments
Baby Milks
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Baby Cereals
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Wet Baby Meals
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands

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