Increasing consumer awareness regarding the benefits offered by naturally derived ingredients is expected act as a favorable factor supporting sorbitol market growth over the next six years. It is found in a wide range of foods including pears, apples, peaches and prunes. It is used as thickening and sweetening agent in manufacturing personal care products such as skin creams, mouthwash, toothpaste and chewing gums.
Rising consumer awareness regarding health and safety risks posed by synthetically derived personal care products is expected to drive market growth. Growing organic personal care market is expected to fuel sorbitol demand in cosmetic products. Global organic personal care market was valued at USD 8,433.9 million in 2013 and is expected to reach USD 15,977.5 million by 2020, growing at a CAGR of 9.5% from 2014 to 2020.
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Liquid/syrup was the leading product segment with a market valuation of well over USD 850 million in 2013. Rising awareness towards low-calorie and sugar-free products is expected to increase the importance of sweet syrups. Increasing use of liquid types in sweet syrups for pharmaceutical applications is expected to drive market growth. This product is also intended to use as humectants in paste and topical preparations,
Crystal/powder accounted for over 17% of the market share and is expected to grow at sluggish growth rates of over 2.5% from 2014 to 2020. It is mainly used a food additive in manufacturing of mint tablets, chewing gum and frozen meat products. High cost of crystal types as compared to liquid counterparts is expected to result in slow growth rates up to 2020.
Chemical end-use segment was valued over USD 400 million in 2013 and is expected to grow above average growth rates of over 3.5% up to 2020. Increasing application scope for bio-fuel and rocket fuel production is likely to surge demand.
Sweetening effect, thickening effect and compatibility with active ingredients are key properties which enables its use in pharmaceutical applications. In addition, it is also used in the form of sachets, tablets and dry syrups in non-carcinogenic and non-acidogenic formulations. It has low share in pharmaceuticals which comprised above 6% in 2013.
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Diabetic & dietetic food & beverages dominated the application and was valued over USD 400 million in 2013. Rising prevalence of diabetes have increased the importance of functional foods fortified with low calorie and sugar free ingredients. As a result, food & beverage manufacturers are utilizing artificial sweeteners in their product offerings such as baked foods, frozen products, confectionaries and numerous cold drinks.
Asia Pacific was the leading regional sorbitol market with valuation of over USD 650 million in 2013. Governments of China and India have framed numerous initiatives intended for promoting domestic production output of pharmaceutical and personal care industries by allowing FDIs. This factor is expected to drive demand in this region.
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Europe was the second largest regional market and is expected to grow at sluggish growth rates of over 2.5% up to 2020. Declining pharmaceutical industry in France, Spain and Italy is expected to be responsible for this sluggish growth. European Commission announced Horizon 2020 Strategy, which is intended for promoting the industrial growth of naturally derived products. As a result, new investments in sorbitol market are anticipated to be witnessed in the near future.
Competitive Market Share
Roquette Freres accounted for over 25% of the global sorbitol market share in 2013. The company manufactures and markets liquid and powder forms under the brand name, “NEOSORB”.
Cargill accounted for over 15% of the overall share in 2013. Over the past few years, the company has been focusing on expanding its presence in the market by focusing on mergers and acquisitions.
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