International Tractors Limited (ITL), the flagship company of Sonalika group has launched new range of tractors to strengthen its position in the European markets. ITL is the only Indian tractor company to make successful inroads in European markets. ITL has launched CRDi tractors in 90 H.P range. Adhering to international emission norms and concern for environment, these tractors are powerful, fuel efficient and aesthetically superior. They adhere to the new European Tier IIIB emission norms. ITL has also launched Narrowtrac services with 75 HP tractors, Only Indian company to introduce narrow range of tractors to cater to global market requirements. Narrow range of tractors with minimum turning radius of 3.1 meters are best suited for Vineyard and Orchid farming, Soon in this series 90 and 60 HP variants will be introduced to offer complete range to farmers.
ITL launched this highly sophisticated range at EIMA international, Italy. EIMA International is highly acclaimed agricultural mechanization exposition. The exposition is promoted by FederUnacoma, the Italian Federation of Agricultural Machinery Manufacturers, It can vaunt extraordinary numbers for the 41st edition which just closed with 235,614 visitors logged in. Also growing was the number of foreign business people arriving to confirm the exposition as an agricultural mechanization point of reference on the world scene. Technologies, the economy as well as social cooperation in agriculture were among the themes which came to the surface during the event.
International Tractors limited has marked its presence in over 75 countriesacross the globe and with these launch of products is all geared up to dominate the international tractor exports landscape with a gamut of products from 20 to 90 HP for widest possible application. ITL’s tractors are well-known for their quality, reliability and after sales service. It is worth mentioning that Company has more than 20 % tractor market share in Africa and is the market leader in SAARC. It also has become the fastest growing firm, exporting its tractors worldwide. The company registered highest growth in global market in the month of October by marking a growth of 55% viz a viz last year. ITL has come a long way since 1995 from being Punjab borne company to a major leader in exports.
Explaining the growth strategy overseas, Mr. Sushant Sagar Mittal, Director, Sonalika said, “We have been able to blend with the diverse cultures of different countries and understand their specific business expectations. We have customized our products and services based on our understanding of their product requirements and local farming practices. This customization of the products backed by unmatched after sales services has helped us not only enter but lead the markets internationally. We plan to capture 5% market share globally in next three years by introducing newer world class products and increasing our global footprints.”