The worldwide market for social media messaging platforms is $8.6 billion anticipated to reach $27.2 billon by 2022. The complete report provides a comprehensive analysis including user numbers for those generating revenue, and counting separately, the much larger number of users not generating revenue. Segment analysis looks at texting, games, video, and e-commerce revenue, providing users, market value, forecasts, as well as a detailed competitive market shares and analysis of major players’ success, challenges, and strategies in each segment and sub-segment. The reports cover markets for social media texting platform specialties and sub-specialties.
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Companies Profiled
Market Leaders:-
Baidu, Tencent Wechat, Facebook Whatsapp, Daum Kakao, IBM, Market Participants, Apple, Baidu, Blackberry, Daum Kakao, Facebook, Fiorano, Five, Fujitsu, Google, Hike, International Business Machines (IBM), Kik, Naver / Line, Microsoft, NetDirect, Newcall / Nimbuzz, Owler, Rakuten, Snapchat, Software AG, Tango, Tawkers, Tencent, Tencent WeChat, Tibco, Tumblr, Twitter, Yahoo, Yik Yak, Yolodata, Weather Messaging
Key Topics:-
Texting, Text Smart Phone, Social Media Messaging, Premier Mobile Lifestyle Platforms, Social messaging software, Social messaging platforms, lifestyle support platform, Texting software, Video texting, Mobile Is Key Driver of Social Messaging, Mobile-Feed Based Environment , Information, Messaging With Mission Critical Systems, Message Trends, Messaging E-Commerce Communication, SOA Governance Lifecycle, SOA, Services Oriented Architecture, Systems Integration, Communication Platform, Game texting, Video Platform
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Social media platforms that have been adept at moving to embrace the mobile revolution in user adoption. The smart phone can do everything. Messaging is the preferred medium of the smart phone.
Social media messaging usage is dependent on opening and engaging with the app. Message platforms are the most used apps globally. Social media messaging has transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
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In the U.S, Americans have access to brick-and-mortar shopping options.
WeChat is used by 500,000 people to connect. WeChat is available for iOS and Android. It supports a group chat conversation. Twitter WeChat broadcast messages mimics a basic function of digital messaging, allowing broadcast of a single message to a group capability.
Facebook as a social media platform has benefitted from embracing the mobile revolution in user adoption. The smart phone can do everything.
Tablets and cell phones have replaced PCs. Messaging is the preferred medium of the smart phone.
Facebook Messenger implements texting via the smartphone data plan. It bypasses the need to pay for each text. Users do not have to pay for every message. Facebook Messenger works with the data plan. Messenger works after the users sign in to Facebook.
Social media messaging supports the sharing of information. Social media messaging companies enable marketers to display advertising, and provide development platforms for application developers. Social media messaging companies compete to attract, engage, and retain people who use a digital screen to share information. The aim is to attract and retain marketers, and to attract and retain developers to build compelling mobile and web applications that integrate with products.
According to Susan Eustis, lead author of the study, “Users of social media messaging platforms are delighted with the effectiveness of texting.
It works in real time, but without the interruptions created by a voice call. Building more functionality on the messaging platform will achieve key milestone in telecommunications. The platforms are evolving an e-commerce component.
As the e-commerce platforms evolve, the SOA once and only once delivery messaging will become a key aspect of the messaging platforms, providing an opportunity to transform the communications industry by adding a retail component. Social networks provide an intuitive base for communications, people generally want to talk to people they know and to buy things recommended by people they know.
New platform components and new designs are bringing that transformation forward. By furthering the growth of innovation message text users can get better connections to their friends and colleagues. By enhancing the platform and the user experience customer bases are going over one billion, creating the prospect that the entire market will grow rapidly.”
Table Of Content :
Social Messaging Executive Summary 23
Social Messaging Market Forces 23
Social Media Messaging Market Driving Forces 27
Social Media Messaging Vendor E-Commerce Development 33
Social Message Features 35
Social Messaging Market Shares 36
Social Messaging Market Forecasts 38
1. Social Messaging Description and Market Dynamics 39
1.1 Addition of Text Messaging To The Social Media Platform 39
1.1.1 Mobile Is Key Driver of Social Messaging 39
1.1.2 Seventy-Eight Percent Of People In The U.S. Say Their Phone Is Always With Them 40
1.1.3 Facebook Battery Drain 40
1.2 Mobile-Feed Based Environment Information Absorption 41
1.2.1 People Watch And Absorb Information Differently In A Mobile Environment 42
1.2.2 Fast Content Retention 42
1.3 Social Network Texting On Mobile Phones 43
1.3.1 Studies Supporting Ubiquity of Messaging 43
1.4 Social Messaging Sales and Operations 44
1.4.1 Social Messaging Marketing 44
1.5 Cloud Computing Model 44
1.5.1 Open Systems 46
1.5.2 SOA Foundation 47
1.6 Digital Messaging E-commerce Products 48
1.7 Getting Ready to Support E-Commerce Social Media Messaging With Mission Critical Systems 49
1.7.1 Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) 49
1.7.2 Messaging E-Commerce Communication 52
1.8 Message Trends 53
1.9 Mission Critical Messaging Market Dynamics 55
1.10 SOA Governance Lifecycle 57
2. Social Messaging Market Shares and Forecasts 61
2.1 Social Messaging Market Forces 61
2.1.1 Social Media Messaging Market Driving Forces 65
2.1.2 Social Media Messaging Vendor E-Commerce Development 71
2.1.3 Social Message Features 73
2.2 Social Messaging Market Shares 74
2.2.1 Facebook Whatsapp 80
2.2.2 Facebook: WhatsApp 83
2.2.3 Tencent Holdings / WeChat 85
2.2.4 Twitter 85
2.2.5 Alphabet’s (GOOGL) Google 86
2.2.6 Google 86
2.2.7 Baidu Inc ADR 86
2.2.8 Rakuten 87
2.2.9 Rakuten / Viper 87
2.2.10 Twitter Seen Trying Social Commerce 87
2.2.11 Tango 88
2.2.12 Line 88
2.2.13 Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists 89
2.2.14 Tawkers 90
2.2.15 KakaoTalk 90
2.2.16 IBM Social Messaging 90
2.2.17 Amazon Messaging 91
2.2.18 Chinese Social Messaging 92
2.3 Social Messaging Market Forecasts 92
2.3.1 Social Media Messaging Text Forecasts 97
2.3.2 Social Media Messaging Video Forecasts 101
2.3.3 Social Media Messaging Game Forecasts 104
2.3.4 Social Platform Games Using Virtual Reality 108
2.3.5 Social Media Messaging E-Commerce Forecasts 109
2.3.6 Assistive Collaboration And Productivity Messaging E-Commerce Tools 111
2.3.7 Communication Tools Morph Into E-Commerce Platforms 113
2.3.8 Twitter Seen Trying Social Media Platform e-Commerce 113
2.4 Mission Critical Decoupled Messaging is the Base for E-Commerce 114
2.5 Mission Critical Messaging Market Shares 118
2.5.1 IBM WebSphere MQ 120
2.5.2 Tibco Transport Layer 122
2.5.3 .NET MSMQ from Microsoft 123
2.6 Mission Critical Messaging Market Forecasts 124
2.7 Social Messaging Revenue and Valuation per User 125
2.8 Social Messaging Regional Analysis 126
2.8.1 United States 130
2.8.2 Europe 130
2.8.3 China 130
2.8.4 Japan 131
2.8.5 Korea 131
2.8.6 India 132
2.8.7 Tailand 132
2.8.8 LINE Monthly Active User (MAU) Market Share (Japan, Taiwan, Thailand and Indonesia 133
2.8.9 Facebook Regional Positioning 133
2.8.10 Facebook WhatsApp Regional Issues 133
2.8.11 Facebook Geographical Information 134
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List of Tables and Figures
Table ES-1 25
Social Messaging Mapping 25
Table ES-2 28
Social Media Messaging Market Driving Forces 28
Table ES-3 29
Social Messaging Age Group Driving Forces 29
Table ES-4 30
Social Messaging Advantages Derived from Communication Offset from Real
Time 30
Table ES-5 31
Media Platforms For Marketers 31
Table ES-6 32
Social Media Messaging Media Platform Features 32
Table ES-7 32
Social Media Messaging Media Platform Development Functions 32
Figure ES-8 37
Social Media Messaging Market Shares, Shipments, Dollars, Worldwide 2015 37
Figure ES-9 38
Social Media Messaging Forecasts, Dollars, Worldwide, 2016-2022 38
Table 1-1 45
Cloud Computing Model Positioning for Social Media Messaging 45
Figure 1-2 47
IBM SOA Foundation Business, Infrastructure, and Data Information Architecture 47
Table 1-3 51
Mission Critical Messaging As A Base For SOA Software Used to Implement
Process Flexibility 51
Table 1-4 54
Messaging Middleware Messaging Trends 54
Table 1-5 56
Mission Critical Messaging Market Dynamics 56
Figure 1-6 57
IBM SOA Governance Lifecycle 57
Figure 1-7 58
Private Cloud Attributes 58
Table 1-8 59
Private Cloud Computing Model Characteristics 59
Table 2-1 63
Social Messaging Mapping 63
Table 2-2 66
Social Media Messaging Market Driving Forces 66
Table 2-3 67
Social Messaging Age Group Driving Forces 67
Table 2-4 68
Social Messaging Advantages Derived from Communication Offset from Real
Time 68
Table 2-5 69
Media Platforms For Marketers 69
Table 2-6 70
Social Media Messaging Media Platform Features 70
Table 2-7 70
Social Media Messaging Media Platform Development Functions 70
Figure 2-8 75
Social Media Messaging Market Shares, Shipments, Dollars, Worldwide 2015 75
Table 2-9 76
Social Media Messaging Direct and Advertising Revenue Market 76
Shares, Dollars, Worldwide, 2015 76
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