Los Angeles, CA – March 9, 2016 – Snack it Forward LLC, a maker of better-for-you snacks, today announced additional management hires appointing proven CPG leaders to key Sales and Operations roles.
Sam Blankenship has been hired as Chief Customer Officer, bringing 20+ years brand development experience across a multitude of U.S. and international trade channels. Sam has led new brand introductions and strategic re-launches for many health & wellness focused CPG brands. As Executive VP Sales, Sam led the relaunch of the South Beach Diet brand in 2011 achieving record shares and distribution levels at retailers such as Walmart, Kroger, Publix and others. Sam held senior leadership positions at Prestige Brands, a portfolio of well-known CPG brands. In addition, he held numerous positions at leading sales & marketing agencies including Advantage and Kelley-Clarke (now Acosta) covering nearly all segments of retail.
Mark Frazier joins the leadership team as Chief Quality/Procurement Officer. A Procurement & Supply Chain Executive with 25+ years’ experience, Mark held positions at Ahold/Giant Food Inc. for 20 years as Buyer, Senior Buyer, Category Manager and Director. He worked at Ann’s House of Nuts as Senior Director of Procurement and Supply Chain Management and at Azar Nut as Senior Director of Procurement and Supply Chain Management.
Bryan Cameron has been hired as Director Supply Chain & Operations. Bryan is a Supply Chain leader specializing in multi-million dollar sales and profit improvements through process optimization. He previously held positions at Walmart, Home Depot, and Kimberly-Clark focused on enhancing transportation, distribution, service levels, ordering, vendor management, and quality. Bryan brings his passion for Supply Chain excellence to ensure that Snack it Forward delivers best in class customer and retail relationships.
“We continue to add experienced, proven leaders to our team who will lead Snack it Forward through this period of rapid growth as we scale,” says Nick Desai, CEO of Snack it Forward. “Sam, Mark and Bryan bring a wealth of CPG industry expertise, and represent best in class thought leadership in their respective functions.”
About Snack it Forward
Snack it Forward is a better-for-you snacking company based in Los Angeles, CA producing premium plant based snacks. Since 2011, Snack it Forward’s mission is to improve our nation’s health and fitness by promoting, discovering and sharing delicious, fun and healthier ways to snack. Through its partnership with Sunkist, the company first introduced two premium snack lines. Sunkist Trail Mix Redefined™ is a premium trail mix with delicious dried fruits and crunchy tree nuts that never contains low cost fillers or artificial colors or flavors. The Sunkist Fruit Chips™ line are crunchy pure fruit chips that are never fried, never baked and contain no added sugars. Recently the company broadened its portfolio by acquiring World Peas, a leading maker of savory pulse-based snacks.
Sunkist is a registered trademark of Sunkist Growers, Inc., U.S.A. used under license by Snack it Forward LLC ©2016 Sunkist Growers, Inc.
Media Contact
Company Name: Snack It Forward LLC
Contact Person: Kevin Kuehler, Vice President – Marketing & Insights
Email: kevin@snackitforward.com
Phone: 310.242.5810
Country: United States
Website: www.snackitforward.com