Situational Complexity Market 2017 – Current and Future Plans

Pune, India, 27th December 2017: WiseGuyReports announced addition of new report, titled “TrendSights Analysis: Situational Complexity – The evolution of consumer life stages and how this is influencing spending intentions”.

Summary

“TrendSights Analysis: Situational Complexity“, is part of TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

 

Family, career, and life progression is becoming more complex and is defying conventional wisdom. Predictable shifts from one life-stage to the next are also less common in what represents a blurring of life-stages.

 

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Companies mentioned

Keurig

Milk Makeup

Gizeh

Balkoma Women

Postmates

Misspao

Pantene

Hero

Haidilao

Doritos

Lush

Johnson’s Baby

Nourish Baby

McCain

Purina

Sau Tao

Unidiet

L’Oreal

 

Scope

– Over two thirds of consumers agree that they are likely to buy products developed for their lifestyle.

– Almost a third of consumers disagree that they feel pressure to conform to traditional cultural and societal norms.

– Over half of consumers view themselves as being more liberal than the generation before them.

 

Reasons to buy

– Gain insight into the different routes through by which products can align with the Situational Complexity trend including examples of best-in-class innovation.

– Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

– Identify the innovation implications of Situational Complexity for your sector.

 

Table of Content: Key Points

1. Trend snapshot

2. Adulthood

3. Marriage and Coupling

4. Parenthood

5. Seniors and Retirement

6. What next?

7. Appendix

…Continued                            

 

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