OCT boosts the implementation of the strategy of “rural revitalization”
On the afternoon of July 6, Peng Qinghua, Secretary of Party Committee of the CPC, Sichuan Province, met Eve Jeggo (Deputy Speaker of the French National Assembly) and his colleagues in Chengdu. They made an in-depth exchange on how to strengthen exchanges and cooperation between Sichuan Province and France as well as how to promote the key projects in Sichuan Province, for instance, the construction of national-level parks. Peng Qinghua made a brief introduction about Sichuan Province as well as the exchanges and cooperation between Sichuan Province and France. He extended a warm welcome to Eve Jeggo for paying a visit to Sichuan Province and attending the opening ceremony of the Sino-French Agricultural Science and Technology Park Project. Peng Qinghua commented that the cooperation between Sichuan Province and France set an exemplary model for the cooperation between different regions of the two countries. Thanks to the sustainable development of Sino-French relations, there is a bright prospect for the cooperation space between Sichuan Province and France. We are willing to join in hands with Deputy Speaker in actively facilitating the frequent exchanges between Sichuan Province and France, and in fostering mutually-beneficial relations in such fields as electronic information, artificial intelligence, aviation and aerospace, new energy, modern agriculture, environmental protection, health care, etc. We will renew our efforts in strengthening the exchanges, be it governmental and non-governmental, conducted by legislative bodies, universities, and colleges of the two countries, and in constantly tapping new potential for all-round exchanges and cooperation between Sichuan and France.
On July 6, the opening ceremony of Sino-French Agricultural Science and Technology Park & “Rural Revitalization and International Cooperation” China (Meishan) Sino-French Friendly International Exchange and Cooperation Dialogue Meeting was held in Meishan, Sichuan Province, which served as a milestone – Sino-French Agricultural Science and Technology Park Project, which covers a planned area of 18 square kilometers with a total planned investment of about 30 billion Yuan.
Eve Jeggo, Deputy Speaker of the French National Assembly and former Minister of Overseas Affairs, the delegation including Jacques Cardan, a member of the National Assembly, Rawlands Tess Ilshenar, a member of the National Assembly, and more than ten other members of the National Assembly and local government delegations, Qumu Shiha, a member of the Standing Committee of Sichuan Provincial Committee of the CPC and Director of Rural Work Committee, Zhu Hexin, Vice Governor of Sichuan Provincial People’s Government and a member of the Party Committee, and principals of the relevant departments of Sichuan Province, Mu Xinhai, Secretary of Meishan Municipal Committee of the CPC and leaders of the four leading bodies in Meishan, Duan Xiannian, Chairman and Secretary of the Party Committee of Overseas Chinese Town Group Co. Ltd., Yao Jun, General Manger of Overseas Chinese Town Group Co., Ltd., Zhang Dafan, Deputy General Manager of Shenzhen Overseas Chinese Town Co., Ltd. and Executive Director and General Manager of OCT Western Investment Co. Ltd., Jerome Vermeer, Director of DLBT Group and Chairman of France OBEO Group, Wang Shijie, Director of France OBEO Group and President of OBEO China, and other leaders and guests, as well as the mainstream media at home and abroad gathered in Meishan which was Su Dongpo’s hometown, and is a poetry and painting-like place, to participate in the activities related to the opening ceremony of the project.
The Sino-French Agricultural Science and Technology Park Project, located in Jinjiang, Pengshan District, Meishan, Sichuan Province, is a key cooperation project of Sino-French Friendship, and also one of the 100 key projects in Sichuan Province in 2018. It, listed in the “2015 Global Climate Summit Plan” is an important project for the cooperation memorandum signed by the local governments of China and France. It serves as an exemplary model for the cooperation between the local governments in China and France in terms of agriculture, urbanization, and cultural integration!
Meishan, as the hometown of great writer Su Dongpo, is, with numerous vitalities, great potential, and positive business opportunities in western China, open to various types of investment. The ambitious strategy has been rolled out at the Third Plenary Session of the Eleventh Conference of Party Committee of the CPC, Sichuan Province – supportive conditions will be created for Meishan to emerge as a pacesetter for the openness and inclusiveness of Chengdu Economic Circle. Sichuan Province, having been working in the spirit of General Secretary Xi Jinping, has launched the project – Sino-French Agricultural Science and Technology Park Project, in order to carry out the strategy of park city for practical results. Moreover, the project in Meishan also serves as a benchmark of the openness and inclusiveness of Chengdu Economic Circle. In addition, it is an important project themed with “culture + tourism + urbanization”, which has been conducted by OCT (Overseas Chinese Town Group), in response to such strategies as national new urbanization and rural revitalization, after a series of projects, such as the Anren Ancient Town, Huanglongxi Town, Luodai Ancient Town have been successfully launched. The Overseas Chinese Town Group will seize the opportune moment to gain a foothold in Meishan and channel more investment, in order to facilitate the exchanges and cooperation on every front and contribute its share to the socio-economic and development of Meishan.
OCT, with a total investment of 300 billion Yuan, greatly contributes to the development of Sichuan Province.
Overseas Chinese Town Group is a large central enterprise directly under the custody of the SASAC of the State Council. It exerts effective control on a number of listed companies, such as OCT A, Konka Group, OCT Asia, Yunnan Tourism, Top-Sight Culture Media. It is one of the first cultural industry demonstration bases and one of top 30 cultural enterprises. Since 2010, it has been granted the award – A-level of Annual Performance Appraisal of the SASAC of the State Council for seven consecutive years, with its asset scale exceeding 300 billion Yuan. It has been listed as one of the world-leading four theme parks for five consecutive years, with a total of nearly 400 million visitors, thus taking the lead in Asia. In August 2016, Overseas Chinese Town Group established Western Group in Chengdu, with a registered capital of 10 billion Yuan. It, headquartered in Chengdu, covers its investment across the city and its neighbors. It, with a focus on Sichuan Province, serves as a platform specializing in the management and development of the entire western regions. So far, the OCT Western Group has channeled the investment of nearly 300 billion Yuan to Sichuan Province, and 16 projects will be launched. It will direct nearly 140 billion Yuan worth of the investment to the Chengdu area, including Chengdu Happy Valley, Anren China Cultural Expo Town, Luodai Town, and Wanxing Forest Park, Huanglong Stream, Xiling Snow Mountain, Chengdu Center, Tianhui Cultural North City, etc. The Meishan Area has an estimated investment of 30 billion Yuan for the Sino-French Agricultural Science and Technology Park Project and future estimated investment of over 50 billion Yuan to be one of the invested core areas in Sichuan; the Southern Sichuan Area has an estimated investment of 60 billion Yuan, including Yibin Three River Mouth CBD, Shunan Bamboo Sea and Zigong Chinese Light World; the Northern Sichuan Area has an estimated investment of 17 billion Yuan, and has contracted with Guangyuan City and Jiange County to build a world-class tourism destination of “Sichuan Road at Jianmen”; the Western Sichuan Area has an estimated investment of 10 billion Yuan, and has reached a cooperation with Aba, Liangshan and Ganzi respectively for all-for-one tourism development.
Furthermore, the Konka Group subordinated to the Overseas Chinese Town Group has successively reached a cooperation agreement with the Yibin Port Development Zone Management Committee, Suining Economic and Technological Development Zone and Tianfu New Area Management Committee, and invested 10 billion Yuan to jointly develop the Konka Western Headquarter Base, Intelligently Connected Auto Industrial Park, Konka Multimedia Export Sales Headquarters and other industrial projects.
For the next step, Overseas Chinese Town Group will continue its overall arrangement of “culture + tourism + new urbanization + Konka electron” in Sichuan and take an in-depth part in the economic development of Sichuan’s core cities such as Chengdu and Meishan.
In the future, Overseas Chinese Town Group will participate fully in the cooperation and development of real estate, finance, culture, tourism and other fields in Sichuan, form new urbanization, all-for-one tourism, cultural and creative industries, financing platform, development and operation of urban complex, development and operation of theme hotels, intelligent management output and other business sectors, actively expand new urbanization business, fully promote the all-for-one tourism development in Sichuan and the construction of world tourism destinations, and pull off the goals of “China’s Culture Industry Leader, China’s New Urbanization Leader and China’s All-for-one Tourism Fugleman”.
Gathering superior resources to create a model of Sino-French international cooperation
The Sino-French Agricultural Science and Technology Park Project will be jointly developed by the Overseas Chinese Town Group and France OBEO Group. As one of the Top 30 National Cultural Enterprises, China’s Culture Industry Leader and one of the top 4 Global Theme Park Groups, OCT will cooperate with OBEO Group who is leading in the fields of agriculture, health care and tourism in France to set a benchmark for China’s international agricultural joint innovation action.
As the starting point of joining hands with Meishan, the Sino-French Agricultural Science and Technology Park has signed several international well-known projects to gradually integrate the characteristic town in the world. The project has closely cooperated with the Alsace Agricultural Committee in the eastern region of France and with Alsace Agricultural Innovation Company; exchanged cooperation declaration text with the international famous cosmetics brand L’OREAL Group; and at the same time, the project signed agreements with the famous flower town in France, namely Bekem Town, the most beautiful town in France, namely Aegis Town, and the art town in France, namely Saint Paul de Vence Town to be friendly towns, to jointly promote tourism, cultural exchanges between the two places. It also introduced Provence’s Lavender Museum, Chateau De Fere, Michelin Starred Restaurants, Chateauneuf du Pape Wine Estate, Cardan Wine Estate and other crossover resources, which has a high level of international vision.
The project will also center on the concept of countryside-to-dining table, focus on the low carbon planting, small farmer partnership, brand creation and construction of new production and marketing platform, mainly construct a compound farm based on flowers and vegetables and be the cradle of the world-class ecological brand construction and new technology hatching; at the same time, it will do well in agricultural infrastructure construction and recruit professional companies to participate in the productive farms; give full play to the advantages of the tourism diversion of the Overseas Chinese Town Group and attract social capital into the construction of sightseeing farms. The idea of “multi-site planting, multi-type plantation and organic full coverage” is the main line throughout the project. An urban landscape of town in countryside and countryside in town will become one of the most attractive city impressions in Meishan.
The Sino-French Agricultural Science and Technology Park is a strategic landing for the rural revitalization, and also the first time for the Overseas Chinese Town Group to explore to join the international in the Beautiful Countryside Plan. The project should not only shorten the gap between urban and rural areas, eliminate poverty, but also change the backward position of rural areas. It will attract high-quality foreign capital to join together and take the international cooperation as an accelerant, and eventually transform into a vision of a beautiful countryside belonging to Sichuan and Meishan.
It is undoubtedly a global focus of win-win co-operation, from which it is foreseen that the international brand resources are brought to promote the production by agriculture and revitalize the town by production relying on the advanced agricultural science and technology from France, and the Sino-French Agricultural Science and Technology Park with the condensed cultural essences from both countries is bound to become a model of Sino-French international cooperation.
Integrating industry with the town to create an international new model of urbanization
The Sino-French Agricultural Science and Technology Park belongs to the Meishan Area of Tianfu New Area in Sichuan Province, adjacent to Tianfu New Area directly under the custody of Chengdu on the north, near Jinjiang cultural ecological belt on the west, close to the provincial-class scenic spot of Pengzu Mountain on the East and adjacent to the famous historical and cultural towns which are the Huanglongxi Town and Jiangkou Town. Its location conditions are superior, natural ecological background is with high quality, and historical and cultural background is deep.
Based on this, the project will rely on the ecology of mountains, rivers, fields, forests and lakes, be driven by the green and sustainable industry, and have an overall planning of the spatial structure of one belt, one core and seven parks (areas). “One belt” refers to the Jinjiang Ecological Landscape Zone; “one core” refers to the core zone (characteristic town) of the Sino-French Agricultural Science and Technology Park; “seven parks (areas)” include the Sino-French agriculture plantation demonstration area, the colorful orchard experience area, the Tianshengnian reservoir woods and flower area, the high efficiency agricultural cultivation test area, the cultural tourism functional area, the agricultural science and technology health care functional area, and pastoral holiday functional area.
The Sino-French Agricultural Science and Technology Park fully absorbs the diversity of the agricultural development in France, and builds the three ecological aesthetics zones of “life aesthetics, living aesthetics, ecological aesthetics” and expands the additional value of agriculture by virtue of eating and cooking, humanistic art, beauty care and innovative entertainment. The overall planning area of the project is 18 square kilometers, of which the core area covers 4 square kilometers. The core area plans to develop six core products: “one street, one castle, one village, one park, one center and one platform”: “one street” means the French screen culture gallery, “one castle” means the professional wedding and party venue, “one village” means the first anti-aging resort in Asia, “one park” means the international family amusement park, “one center” means the World Agriculture Food Expo Center, “one platform” means the Sino-French ATRC. Simultaneously, the project sets five core functions, including “production display base gathering characteristic agricultural, agricultural core science and technology R & D center, organic food and health care medical cooperation platform, cultural art and life style exchange window, and Sino-French international country customs exhibition park”.
Rural revitalization and the creation of the beautiful prospect of urban and rural residents’ common prosperity
On March 8 a year ago, General Secretary Xi Jinping emphasized for the deliberation of the Sichuan Delegation on the Fifth Session of the Twelfth National People’s Congress, Sichuan can’t lose the gold-lettered signboard of “Agriculture Province”, but should take the lead in working hard for the organizational reform of agricultural supply, and propel the step from Agriculture Province to Strong Agriculture Province.
Sino-French Agricultural Science and Technology Park, located in Jinjiang, Pengshan District, Meishan, next to the Pengzu Mountain and Jiangkou Town, not only has profound historical culture, legendary millennium treasure, but also has Peng Zu’s health preservation culture. In recent years, OCT follows the strategy of “culture + tourism + urbanization”, abides by the “land ethics of sustainable development”, adheres to the “people-oriented” development concept, respects, protects and integrates the local historical culture, and in the west and even the whole country, it has built up a batch of cultural tourism towns with benchmarking significance, which has enhanced the cultural absorbability and industrial convergence ability of Chinese villages.
The combination with Meishan’s dominant agriculture is a highlight of the Sino-French Agricultural Science and Technology Park. The Meishan Area of Tianfu New Area located by the project has a long history of agricultural production. When driving from Chengdu to the south for an hour, you can see 10,000 acres of vineyards. The Pengshan grape in Meishan is an online celebrity product. In the future Sino-French Agricultural Science and Technology Park, Pengshan grape and French grape encounter, and a variety of advantageous agricultural products in Sichuan will be put on the global dining tables. Through this project, OCT, as the central enterprise, brings not only hundreds of billions of investment and international industry to the local agriculture, but also a great opportunity to polish the Sichuan agricultural gold-lettered signboard again.
As early as 2015, the Sino-French Agricultural Science and Technology Park was shown in the Climate Conference in Paris and amazed all sides. It was listed as a memorandum of cooperation between the local governments of China and France and became a key project promoted by the local governments of both countries. In 2018, the project was listed as one of the 100 key projects in Sichuan Province. The project is based on the ecological scenery and implanted the exotic atmosphere, echoes the local humanity history in Meishan, and deeply combines the health care culture of Pengshan for thousands of years to create a cultural tourism industry. The related person in charge of the OCT project has said, relying on the absorption and radiation ability of the large project, the new cultural vitality will be injected into the rural cultural construction of the Meishan Area of Tianfu New Area and a richer cultural connotation will be given. Integrating the local culture and ecological landscape, the built Sino-French Agricultural Science and Technology Park constructs the beauty of “seeing mountains, seeing water, remembering homesickness, keeping the memory of the city, and realizing the common prosperity of urban and rural residents”.
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