Senior Wipro executive exits to become entrepreneur, launches SafetyKart.com
SafetyKart Retail Pvt. Limited formally launches SafetyKart.com, India’s 1st mobile commerce platform selling unique safety products to the Indian consumer, which are sourced globally and tested.
New Delhi, November 25, 2014. SafelytyKart.com, India’s first electronic and mobile commerce platform dedicated exclusively to safety products, made a formal announcement of its launch in New Delhi. SafetyKart.com’s new website comes with a new look and a significant enhancement to the checkout process and new shopping cart features giving consumers a much better shopping experience. Partha Sarathi Guha Patra (PSGP), former Senior Vice President & Head – Corporate Affairs at Wipro Limited, joined as Co-Founder & Director of Safetykart Retail Pvt Limited.
The new website features a vast and rich selection of products focused on safety. Customers can select and buy products from each product category with both ease and speed. With their new, fast and easy shopping platform, Safetykart caters to safety genres including protect, prevent, care and secure.
Speaking on the occasion, Guha Patra says,”It is inevitable that with time both society and individuals will have increasing recognition of their safety needs. Investing in ensuring a safe & secure life will soon become similar to investing in life or medical insurance. Recent trend shows increasing number of people becoming proactive while planning for their safety. I am confident about the opportunities that exist in this market. At SafetyKart.com, we aim to promote the concept of safe living by providing solutions to protect from potential dangers, risks or injuries. Besides offering innovative and unique safety products and services, plans are to invest in educating and building awareness in our communities. Our vision is to become a 360 degree safety adviser to our customers”. Guha Patra is an entrepreneur with more than 26 years of senior management experience in corporate sector. He is also an active member of independent trade associations, industry chambers and has served as a member of number of government committees.
Aimed at promoting the concept of safe living by providing products and solutions to protect from potential dangers, risks or injuries, www.safetykart.com wants to be in a leadership position by becoming a premier trusted, and dependable name in safety, protection and care sector. SafetyKart.com has been successful in maintaining superior position in this market segment due to its global sourcing strategy. It sources unique and innovative products globally and makes these available to the target market. Main categories catered are, Personal safety, Women & child safety, Travel safety, Home & office safety, Sports & adventure safety and Protective cases & cover. Efforts to drive exclusive arrangements or agreements with major suppliers make “SafetyKart.com” stand out from others.To address the problem of missing children, the company had recently (on 14 November) designed and launched Child ID Kit (storing vital information of a child) and made the same available for free on its website. Safetykart.com believes this would build awareness among parents and also would help reduce the response time for authorities tracking missing children. A noble effort indeed!