Seegrid Culture Produces Business Boom in Material Handling Industry

Seegrid, the pioneer and leader in three-dimensional vision navigation in the material handling industry, was featured in Trib Total Media. The new company culture was installed at Seegrid over the last year by CEO Jim Rock. The 47-year-old self-described “tech industry nerd” wants his employees to have fun and enjoy coming to work. But there’s a deeper objective to the transformation at the 13-year-old company. 

“We’re a technology platform company, not a forklift manufacturer,” Rock said. Seegrid, which outfits industrial trucks with cameras, computers and laser sensors so the vehicles can navigate their surroundings and follow routes around a retailer’s distribution center or automaker’s assembly floor, is a tech company at heart. The company’s greatest value lies in the software its engineers produce, which allows the cameras strapped to a forklift to “see,” he said, not in building machines.  

“This has been the best year in the company’s history,” Rock said. “So we’re optimistic.” Seegrid is focused solely on the powered industrial truck industry, which Rock said sells about 1 million vehicles a year around the world. And within that market, Rock is specifically targeting retailers and manufacturers with large warehouses and assembly plants, which typically use many powered trucks to move items around – trucks that are operated by drivers but could be automated. “Companies are looking for ways to increase productivity and the reality is if you don’t automate, you’re not competitive anymore.” 

Rock said, “Going into 2016, we’re hiring like mad… we know where we belong now.” 

About Seegrid 

Seegrid (, the pioneer and leader in three-dimensional vision navigation, provides unique and revolutionary automation technology for materials handling. Engineered with state-of-the-art Seegrid Vision, industrial trucks are transformed into the next generation of AGVs: vision guided vehicles (VGVs).  VGVs navigate without wires, lasers, magnets, or tape, and deliver unmatched flexibility.  Designed for simplicity and reliability, the Seegrid flexible automation solution is offered in a line of pallet trucks and tow tractors.   

Experience the maximum benefits of VGVs with Seegrid Supervisor to manage, monitor, and control a fleet of vehicles in context of your operation. Generating economic advantages and operational efficiencies, VGVs optimize workflow processes, increase productivity and throughput, labor optimization and operating costs.  An award-winning organization, Seegrid is experiencing significant growth both in employees and clients. Multi-billion dollar organizations focused on lean manufacturing best-practices are turning to the Pittsburgh-based robotics leader.  From large automotive operations to retail distribution centers, Seegrid VGVs are advancing the reality of a Fork Truck Free approach. VGVs improve workplace safety, reduce equipment and product damage, and deliver a rapid return on investment.

Follow Seegrid on Twitter at @Seegrid

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