Seegrid CEO Explains How Robots Will Reshape the US Economy Featured in TechCrunch

Seegrid CEO, Jim Rock, recently authored a feature article in TechCrunch. Rock explained how businesses are impacted by robots. One of the largest obstacles to success facing U.S. businesses today, regardless of size, is controlling labor costs; for many, the cost of labor is second only to the cost of real estate. If a company can maintain consistent labor costs while simultaneously increasing productivity, it will be far more competitive both at home and abroad. Robotic technology makes that possible.

Robots help companies automate the most mundane and repetitive parts of their processes, freeing skilled workers to focus on more business-critical tasks. Indeed, the word “robot” is derived from the Czech term “robota,” meaning forced labor. The vast majority of automation technology will not outright replace humans; instead, it will simply make their work more efficient.

As automation technology makes U.S. companies more competitive, jobs that were driven overseas by inexpensive labor will return to the American market. “Reshoring,” where U.S. companies pull their resources out of foreign countries and return them to America, will continue to gain traction as robots make our work more efficient.

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Seegrid’s vision guided vehicles were recently featured in the Wall Street Journal. To read the entire article, go to:

About Seegrid

Seegrid (, the pioneer and leader in three-dimensional vision navigation, provides unique and revolutionary automation technology for materials handling.  Engineered with state-of-the-art Seegrid Vision, industrial trucks are transformed into the next generation of AGVs: vision guided vehicles (VGVs).  VGVs navigate without wires, lasers, magnets, or tape, and deliver unmatched flexibility.  Designed for simplicity and reliability, the Seegrid flexible automation solution is offered in a line of pallet trucks and tow tractors.  

Experience the maximum benefits of VGVs with Seegrid Supervisor to manage, monitor, and control a fleet of vehicles in context of your operation. Generating economic advantages and operational efficiencies, VGVs optimize workflow processes, increase productivity and throughput, labor optimization and operating costs. An award-winning organization, Seegrid is experiencing significant growth both in employees and clients. Multi-billion dollar organizations focused on lean manufacturing best-practices are turning to the Pittsburgh-based robotics leader. From large automotive operations to retail distribution centers, Seegrid VGVs are advancing the reality of a Fork Truck Free approach. VGVs improve workplace safety, reduce equipment and product damage, and deliver a rapid return on investment.

Follow Seegrid on Twitter at @Seegrid

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