On May 24th 2016, the first version of the Runtopia app was introduced to the public. As a running app accessible to all runners around the world, Runtopia has gained vast popularity since then, accumulating large amounts of users especially in the United States and Canada. Users are continuously spreading the positive vibe of Runtopia through various social networks as well as within the app. Runtopia has now set its vision on a broader opportunity for development.
Earlier this year, Runtopia released the Chinese version of the app, which opened the door into the Asian market. An important milestone for the company as well as an ambitious attempt to continue the internationalization of the app, Runtopia feels confident. Within the few months, the app gained popularity amongst China’s runners by word-of-mouth, which led to the rapid rise in popularity on the App Store in China. The Runtopia app is currently ranked as number 4 in the Top 10 Health & Fitness apps on Taiwan’s App Store, where it continues to keep its strong presence.
(Runtopia users sharing running data on Facebook.)
In contrast with other running apps, Runtopia offers its users a unique experience, which is why the app has taken off so well. Not only is Runtopia a run tracker, it also provides a running experience from pre-run to post-run, embedded with exclusive features to keep running interesting. Pre-and post-run stretching videos create a safe and efficient running experience for the user, in combination with personalized and flexible training plans. Motivation comes from various reward systems—such as running levels, awards and medals—which encourage users to take on challenges.
Runtopia offers numerous online races, held each week, to encourage users to actively participate in the running community. Races vary by city and theme, and each participant receives a specially designed virtual medal upon completion of an online race. The app provides users with a more interesting way of social interaction; any achievement, thought, running data or photo can socially be shared on the app or to major social networks. This makes Runtopia not only an individual running tracker, but also a social community for any runner.
(Roberto’s comment on Runtopia’s Instagram post.)
Looking at the social interactions of users, the social aspects and honor systems of Runtopia seem to be what specifically motivate and encourage users. Runtopia runner Jason writes, “Before I never insisted on running for more than a week, but now I have been running for nearly two months. Thanks Runtopia for helping me overcome my laziness.” Another user Roberto says, “Runtopia makes me feel happy every day and every kilometer I run using the app.”
(Runtopia user An Hou sharing his thoughts of online races on Facebook.)
Besides Chinese, Runtopia has also launched a Japanese version recently, showing the ambition to the wider Asian market of runners. Due to the great response of the Chinese users, Runtopia has set its sight further on to Southeast Asian countries, particularly Singapore and Malaysia. The company is firm in growth and feels confident in the expansion of a broader Runtopia community.
Runtopia App IOS Download URL: https://itunes.apple.com/app/id1022748905
Runtopia App Android Download URL: https://play.google.com/store/apps/details?id=net.blastapp
Company Name: Codoon Inc.
Contact Person: James Si
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