London, UK, 07.11.2014 “With Christmas just around the corner high street and online retailers are looking for new ways to boost sales. A retail exhibition can achieve this plus much more,” says Mr. Robert J. Hopkins.
Retail is one of the most competitive industries in the UK but it’s at a turning point. By 2018, it is predicted by Retail Research that the total number of stores on the high street will fall by 22% and also that within the next five years 41% of town centres will lose 27,638 stores. Whilst these figures make for grim viewing, there is a silver lining; online retail saw a record amount of shopping in December 2013 and December 2014 is set to be just as successful. But with high street retailers working hard to tap into the online world, is it worth focusing on marketing strategies in the real world?
“Absolutely,” according to Robert J. Hopkins, Retail Exhibitions Offer a Vital Business Boost, “high street retailers need to explore all potential channels. For many store owners and managers, business starts at the door, which in turn relies on brand strength, identity, and reputation. Because Christmas is the busiest time of the year for retailers, it is during October and November that marketing strategies in the real world need to be brought to life. I have witnessed a great number of retailers – both offline and online – that benefit from retail exhibitions, so this is what I recommend retailers to test out.”
Retail exhibitions happen all over the world but it is London which pulls the biggest crowds thanks to a rich history of world-class designers and entrepreneurs setting up. If you target a national audience, London is the place you want to be to shift more products this festive season.
“As somebody who works in the retail sector, you will have heard all about the Retail Business Technology Expo.” says Mr. Robert J. Hopkins “These annual exhibitions are a fantastic way to meet like-minded brands and individuals and market products, however these two leading exhibitions happen early or mid-year, which isn’t going to help retailers for the 2014 festive season. To properly market products, increase brand reach and drive more sales, you should consider setting up your own branded retail exhibition.”
RIBA Venues, an events venue in London, has helped many retailers set up properly for exhibitions. “We’re certain we can help you boost business this Christmas.” Says Mr. Robert J. Hopkins.
About RIBA Venues
RIBA Venues is a light-flooded venue, located at 66 Portland Place, and can host up to 400 delegates. It has a number of event spaces equipped for a variety of events from conferences, meetings, dinners and receptions to weddings and creative events, as well as three terraces which offer a rare open space with fantastic views of London.
For more information, please visit http://www.ribavenues.com/Home.aspx
Company Name: RIBA Venues
Contact Person: Robert J. Hopkins
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Address:RIBA Venues, Royal Institute of British Architects, 66 Portland Place
Country: United Kingdom