Retail E-Commerce Packaging Market Insights
Recently, online shopping has become a norm. Until some years ago, this concept was close to non-existent. But with growing exposure to the internet and smart devices, people now prefer buying goods using online platforms. This is one of the most important facts that drive the global retail e-commerce packaging market. According to the research report published by MRFR (Market Research Future), this market is expected to expand enormously during the forecast period.
E-commerce packaging can be described as the art of wrapping products securely. They are packed with utmost precision and care so as to ensure that the merchandise inside is intact till it reaches the consumer. These products can be sent for distribution, sold or stored. Whatever the case, packaging standards are quite high when the domain is e-commerce.
The modern-day consumers prefer to buy products rather than taking that painstaking trip the shop. Owing to this fact, one can very confidently say that the global retail e-commerce packaging market will witness tremendous progress. During the forecast period of 2018-2022, the market is expected to earn above USD 21, 658.3 million. In terms of CAGR, the industry is poised to develop at the rate of 6%.
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There are many drivers that can be held responsible for the expansion of the market. The upsurge in the usage of online shopping sites can be termed as the chief growth propeller for the market.
Growing demand for packaged food amongst the masses & swift advancements in the electronics sector can be termed as additional growth drivers.
However, the victory run of this market may be hindered by certain obstacles. These include stringent & strict government regulations for corrugated packaging and the growing consciousness towards the environment & its safety. Although, as the industry develops and generates more revenue these small issues will be overcome.
Innovation – The global retail e-commerce packaging industry has observed many innovations in the last few years. One such innovation is the introduction liquids packaging design solutions. This form of packaging was formed to reduce the cases of e-commerce leakages. By far, this innovation has been pretty successful in achieving that!
Market Players & Key Strategies
There are many prominent players in this industry, some of them include Georgia, Nippon Paper Industries Co. Ltd., Mondi Group, Packaging Corporation of America, Orora Packaging Australia Pvt Ltd. and Klabin S.A.
The major players in Retail E-commerce Packaging market have a proactive approach and they work tirelessly to come up with new and efficient products. Apart from that they also employ strategies like acquisitions, strategic partnerships and investment in research and development activities.
During the same period, DS Smith Plc. (U.K.) had completed the acquisition of Deku-Pack (Denmark). Deku-Pack is a specialist in Point of Sale and display products and services for in-store marketing. The acquisition would enhance DS Smith’s customer offering both geographically and to expand its market segment.
International Paper Company majorly focuses on merger and acquisition. Through acquisition the company wants to grow its business globally, maintain local presence and also to allocate capital in such a way that it will lead to deliver return above cost of capital.
Nippon Paper Industries had integrated the capabilities from base paper to the liquid packaging carton business. This led to added value for customers. Acquisition also helped to create synergy with existing business. Similar is the case with Smurfit Kappa Grou. The company, in 2015 invested USD 401.18 million in acquisitions for acquiring Grupo CYBSA and Inspirepac. During the period 2014-2017, mergers & acquisitions constituted 44.44% of the total activities of the company.
Mondi Group focuses mainly on acquiring other companies so that they can strengthen their market in Russia by improving the customer offerings. Acquisition will support the ongoing development of corrugated packaging business in Central & Eastern Europe. These will lead to the expansion of their business, globally, so as to serve better customer. Moreover, company focuses on growth in the packaging market, while investing appropriately to ensure their competitiveness.
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The worldwide retail e-commerce packaging industry has been divided into two equal parts. Both of these and their respective sub-segments are listed as below:
Applications – Healthcare & personal care, home furnishing, apparel & accessories, auto parts, food and beverages and electronics & consumer goods.
Materials – Protective packaging, security envelopes, tapes & labels, corrugated and others. The others division is further segmented into shipping containers, paperboard tubes and shrink films.
The market for retail e-commerce packaging has been successful in spanning across the entire world. The major reasons where its presence is felt can be listed as North America, Europe, Asia Pacific and Rest of the World.
After an in-depth analysis of all these areas the report by MRFR (Market Research Future) came to the conclusion that it is Asia Pacific that leads the market amongst them. Its development has been endowed by the countries like Indonesia, China and India, all three of these bring in the maximum amount of business.
Scope Of Report
The report for Global Retail E-commerce Packaging Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.
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