The Social Brand Amplifier™ builds on Facebook’s native Parent-Child infrastructure (which lets businesses connect their corporate Facebook pages to all of their local ones) by allowing brands to update and manage all of their local Facebook pages easily and efficiently from one dashboard. The Social Brand Amplifier™ software, which is unique to Reshift Media, enables companies to cascade national, regional and localized content across all of their Facebook pages or to custom groups based on geography, demography and other criteria. In addition, Reshift Media has developed a unique consolidated analytics and notification platform which can be customized on a client-by-client basis.
“The Facebook Parent-Child structure is a great first step for multi-location businesses, especially as it’s becoming increasingly important for Facebook pages to be linked to a local address for mobile and Facebook Graph Search,” said Mahmoud Ghali, VP of Technology at Reshift Media, a digital marketing company specializing in social media, search and mobile. “But setting up hundreds of local Facebook pages is not ideal if you don’t have the resources to actively manage each one. The Social Brand Amplifier™ really is the best of both worlds; it allows the brand to cascade relevant content including promotions and offers, while still allowing for strong local involvement.”
The UPS Store Canada is the first to implement Reshift Media’s Social Brand Amplifier™ software. As part of the initiative, The UPS Store has launched a comprehensive Facebook strategy for its more than 360 locations, providing valuable information and tools for its customers and local small business owners through its national network of franchises. This will allow The UPS Canada Store to establish a strong corporate Facebook page while also reaching and engaging their local customers through pages dedicated to each store and its community.
“We know that our small business clients are increasingly using social media and mobile to interact with customers and suppliers to transact business,” said David Druker, President of The UPS Store Canada. “Our objective is to assist small businesses by providing helpful tools and information wherever and whenever they need them, using both our national and local Facebook pages.”
As part of the initiative, The UPS Store Canada is also working with Reshift Media to relaunch its website (www.theupsstore.ca), including all of its local properties (www.theupsstorelocal.ca). The website will incorporate leading-edge responsive design and include small business-focused functionality to ensure clients can easily access all of the services The UPS Store provides through both web and mobile, including shipping and parcel tracking, printing services, mailboxes and packaging. Small businesses can expect to see new features launch over the next several weeks.
About Reshift Media
Reshift Media Inc. is a digital marketing company that works with businesses and their advertising agencies to develop, implement and manage social, search and mobile campaigns. For more information, please visit www.reshiftmedia.com or contact Jen McDonnell at firstname.lastname@example.org 416-564-8951.
About The UPS Store
With over 360 franchised locations, The UPS Store is Canada’s largest network of print and copy centres. The UPS Store offers complete business support services such as digital colour and black and white printing, full document finishing, worldwide shipping and packaging services, mailbox rentals with 24 hour access, mail forwarding, package/mail and fax receiving, and mail fulfillment. The UPS Store operations in Canada are owned and managed by Oakville, Ontario- based MBEC Communications L.P. The UPS Store name is used in Canada under a master license by The UPS Store, Inc., a UPS company.