Research and Forecast of China Luxury Goods Industry, 2013-2017 firstly analyses of the status quo of China’s luxury market, supply & demand and market price; and then it makes the conclusion of the existing problems of China’s luxury industry; once again, it makes the specific analysis of China and international luxury markets; finally it offers the related suggestions on the future development of China’s luxury industry as well as pointing out the market segments which will have the better market opportunity in the future. On the whole, this report can provide the decisive reference for enterprises to invest in the field.
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For recent years, the targeted market of foreign luxury brands has had great changes compared with that in the primary stage. With the more and more luxury brands entering the market, the first-tier cities have less and less development space; those luxury brands begin to specialize in the demand difference among hundreds of Chinese cities and cultivate the consumption market in the second and third-tier cities.
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About 30% of China’s affluent consumers live in first-tier cities, such as Beijing, Shanghai. Others live in the second and third-tier cities. It’s expected that the affluent households (with the total assets of CNY 10 million and annual income of CNY 1 million) that live in the second and third-tier cities will account for a larger proportion by 2015, and these consumers will become the strong purchasing power of luxury goods in the future.
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