The most recent Digital Marketer blog post wrote about News Corp.’s decision to end their tablet-only app “The Daily,” a widely-read but ultimately unsuccessful venture, according to Managing Editor and lead blogger Josh Loposer.
The problems, according to Loposer, were complex despite 100 thousand subscribers and a 98%subscription renewal rate.
“It basically boils down to a paradox that was directly linked to the publication’s primary innovation — “The Daily” was a tablet-only publication, even though it needed a much larger audience to survive,” Loposer wrote.
Limiting themselves to the strictly-tablet arena, in Loposer’s opinion, was one of the main issues in its eventual downfall.
“If you read The Daily, you know that it’s a well-designed app with good functionality. If that experience could have been mirrored on the web a year ago, it may have been able to overcome the $30M a year loss that it was generating. For some reason, ‘The Daily’ refused to re-imagine itself as a cross-platform app,” said Loposer in the blog.
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