Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer’s profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.
Publisher’s analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.
The market is divided into the following segments based on geography:
-Americas
-APAC
-EMEA
Publisher’s report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
-AOL
-BrightRoll
-SpotXchange
-Tremor Video
-TubeMogul
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Other prominent vendors
-Adconion Media Group
-Adobe Systems
-AppNexus
-Convertro
-Criteo
-Darriens
-Facebook
-Google
-Infectious Media
-Kontera Technologies
-LiveRail
-Microsoft
-Platform One
-Rocket Fuel
-Rubicon Project
-StackAdapt
-StickyADS.tv
Market driver
-Growth in video RTB
-For a full, detailed list, view our report
Market challenge
-Low transparency in market
-For a full, detailed list, view our report
Market trend
-Growing popularity of mobile programmatic advertising display
-For a full, detailed list, view our report
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Table of Contents:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by display type
PART 07: Market segmentation by ad format
PART 08: Market segmentation by auction type
PART 09: Buying criteria
PART 10: Geographical segmentation
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
PART 18: Appendix
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