Health awareness and gut related disorders have stimulated the growth of probiotic drinks market in this region. Additionally, the advancement in terms of product development coupled with the technological improvements are considered to be the significant reasons for the increasing growth of probiotic drinks market during the forecast period. Furthermore, probiotic drinks are becoming a popular beverage due to its specific health benefits.
Asia Pacific is projected to show a significant growth in the probiotic drinks market over the forecast period 2017-2023. China and Japan are leading this market and are expected to be dominating players over the review period as well. Increasing demand of probiotic drink products from the functional food & beverage industry is considered to be the key driving factors in this region.
Additionally, increased promotional activities and high focus on new product launch from the major key players of probiotic drinks industry has surged the demand for probiotic drinks in the Asia Pacific market. However, product intolerance is seen to possess high risk, this may hinder the market growth over the forecast period.
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Major Key Players:
This report includes a study of strategies such as mergers, acquisitions, and product launches by the major probiotic drinks players. It further includes product portfolios, developments of leading players, which includes
- Bright Dairy & Food Co., Ltd. (China)
- Bio-K Plus International Inc. (Canada)
- Amul Industries Pvt Ltd. (India)
- Nestle S.A. (Switzerland)
- DANONE, SA (Spain)
- Grupo Lala, S.A.B. de C.V. (Mexico) and
- KeVita, Inc. (U.S.)
Active participation of international authorities such as Food and Agriculture Organization (FAO) and World Health Organization (WHO) in R&D of probiotic products
Probiotic drinks have massive opportunity in the functional beverage industry
Probiotic drinks are segmented on the basis of type, which includes dairy based, fruit based and others. Among all, the dairy based probiotic drink holds the major market share owing to wide acceptance and adoptability. Additionally, growing awareness regarding the efficiency of these products, the market is anticipated to grow.
On the basis of microbial species, the probiotic drinks market is segmented into bacteria, yeast and others. Among both, bacterial segment is dominating the market. Lactobacillus strain is mostly used in probiotic drinks.
On the basis of packaging, the probiotic drinks market is segmented into glass, plastics, metals, paper & paperboards, and others. Among all the packaging material, plastic material is dominating the market because of its toughness and ease in transportation.
On the basis of the distribution channel, the market is segmented into the store-based and non-store based distribution channel. However, the store-based distribution channel is dominating the market based on the one-stop shopping experience.
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The global probiotic drinks market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Asia Pacific is dominating the probiotic drinks market. Japan and China have the major consumption of fermented foods which is likely to support the market growth of probiotic drinks. Additionally, increasing awareness of the healthy food habits and increasing disposable income of the consumers in India is driving the global probiotic drinks market. Furthermore, increased demand of functional beverage such as probiotic drinks in the beverage industry is considered to be a key driver in this region.
Moreover, increasing rate of gut related diseases in European countries like Germany and France has uplifted the demand for probiotic drinks in this region which is expected to boost the growth of the probiotic drinks market during the review period.
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