AUGUST 11, 2017 – Press releases have been used for years to boost business presence in print media, and they are still a major factor for companies looking to brand themselves in both print and online media.
It has been rumored that press releases are declining in necessity and effectiveness, but evidence shows this isn’t the case. Statistics show that 100 million people use search engines every single day, and just over two thirds of journalists use Google and other web-based platforms to follow the news. This highlights the need for businesses to distribute press releases for journalists and consumers.
Olu Balogun, the PR and marketing expert at Dominate PR, said, “Every business and professional should have media authority. This has proven to be one of the most effective marketing formulas for generating wide exposure, creating brand awareness, stand out from the crowd, and differentiate yourself as an expert in your industry. Press releases and citations from major media outlets build instant trust because you are regarded as an authority and a voice within your industry.”
While corporations routinely release press releases, small and medium sized business can gain critical traction with the use of press releases and distribution.
Press releases are critical as a key marketing channel. They are typically inexpensive to produce, and the return on investment from distribution is typically worth the expense. Such distribution puts companies on the websites of reputable media outlets and into the eyes of consumers, prospective clients, and the media.
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