Portable Data Storage Market Overview
Adoption of cloud technology has brought up trends such as enterprise mobility and big data which have elevated the connectivity within the enterprise. Adoption of cloud increases the demand for hard drives and solid-state drives (SSD) for cloud storage which is driving the Portable Data Storage Market. Portable storage devices address the need to store large volume of enterprise data for backup and analysis purposes.
Furthermore, compact design of storage devices with high storage capacity ranging up to 32 GB and above for storing various data types such as images, music, videos, programs, applications and operating system and mobility features to offers access to data at any place and anytime are other factors helping the growth of portable data storage market.
The major challenge hampering the growth of portable data storage market is the data security and privacy concern. The portable data storage devices are subject to unauthorized access to sensitive data. Also, the devices might be infected and spread viruses or spyware which might damage the stored data.
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Major Key Players:
The prominent players in the portable data storage market are SanDisk (US), ADATA Technology Co., Ltd. (Taiwan), Seagate Technology LLC (US), Samsung (South Korea), Transcend Information, Inc. (Taiwan), Toshiba Corporation (Japan), Hewlett-Packard Enterprise (US), Sony Corporation (Japan), Other World Computing (US), among others are profiled in Market Research Future analysis and are at the forefront of competition in the portable data storage market.
September 3, 2018 Samsung introduced portable SSD – Samsung SSD X5.
Samsung launched its first non-volatile memory host controller (NVMe) based portable SSD. The Samsung SSD X5 is light in weight, portable and offers high speed storage solution for IT professionals and content creators. The device has fastest writing speed of 2300 MB/s which enables the user to transfer 20 GB of data in approximately 12 sec. The device also has Samsung Portable SSD Software for data protection with encryption, password protection and easy security configuration setting.
May 1, 2018 Sony launched a new series of SSD- SL–E series.
Sony launched SL–E series of SSD for fast and compact data storage with USB Type-C and standard-A cable port compatibility. The series offers easy connectivity with android, MAC as well as Windows devices and can store data up to 960 GB. The new series also offers high capacity, fast connectivity for backups, routine checks and retouching images to PC which proves as an ideal solution for digital photography professionals.
January 9, 2018 Toshiba launched a new series of portable hard drive models.
Toshiba introduced a new line of portable hard drive models for data storage. The CANVIO series has three models: premium, advance and basics with flexible capacity ranges: 500 GB, 1 TB, 2 TB and 3 TB. The premium series offers flexible connectivity and is stylish in design. The premium models have USB Type-A & C adapters offering easy connectivity with notebooks to high-end desktop PCs. The advance series has a glossy finish and has four-color options. Also, the advance series models are provided with Toshiba backup software with password protection for data security. Whereas, the basic series is available in 2.5” for data storage types ranging from PC to photography and available in 2TB, 1TB or 500GB storage capacity ranges.
Portable Data Storage Market Segmentation:
Segmentation by Storage Type: Pen Drive, SSD Memory Card, Hard Drives, Blu-ray Disk, USB, Portable Web Servers and others.
Segmentation by Memory Size: Below 256 GB, 256-320 GB, above 320 GB.
Segmentation by Formatting Type: FAT32 (File Allocation Table), NTFS (Windows NT File System), HFS + (Hierarchical File System)
Segmentation by Region: North America, Europe, Asia-Pacific and Rest of the world.
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Portable Data Storage Market Regional Analysis:
The regional analysis of portable data storage market is studied for North America, Europe, Asia-Pacific and Rest of the World. North America is leading the portable data storage market due to the presence of large number of companies which require storage devices to store huge volume of data generated for analysis and data backup purpose. Also, countries such as the US Canada and Mexico have a well-established infrastructure which offers easy & high-speed connectivity of devices for data transfer and storage which helps fuel the portable data storage market.
The Asia-Pacific region also contributes towards the growth of portable data storage market and is expected to grow at a faster pace during the forecast period due to the presence of major portable data storage manufacturers in the region. These key players are constantly investing in research and development of emerging technologies to offer technologically advanced and cost-effective solutions to their customers.
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