Richmond, VA – March 8th, 2016 – Phyllis Hughes, an international entrepreneur and style icon, has come out stronger in the fragrance industry against all odds with the launch of a new perfume called RESILIENCE by PEH. The fragrance makes its debut exclusively in key markets internationally.
RESILIENCE is beginning to roll out to retailers worldwide. The luxurious new, juicy oriental floral fragrance and the name RESILIENCE reflects the persistence to come back strong after experiencing the huddles of life.
“RESILIENCE by PEH is designed for girls and women who want to feel irresistible, persistent in their life activities and truly enjoy being who they are,” said Phyllis Hughes. “I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of my thought.”
“It was important for Phyllis Hughes to wait to launch a fragrance until the timing was right,” according to Lisa Wayne. “Phyllis Hughes wanted to prove what persistence can result when you maintain a focus in the development of the fragrance and we knew it was critical to carefully choose the right time, as well as the distribution channels.”
The fragrance is a natural extension of the Phyllis Hughes Girlygurls brand. “Phyllis Hughes has a passion for empowering girls and women to persist in whatever they do and feel good about their selves. She focuses her brand on creating unique, high quality and environmentally friendly products. Our products consist of natural and organic ingredients with an aim of a long lasting effect and soothing to girls and women,” said Lisa Wayne.
While the official representatives were making the comments at the launch, few customers who tried the fragrance at the launch event, gave their feedback right at the launch. “If someone could capture the scent of beauty and persistence and bottle them, that is what the new RESILENCE by PEH smells like. This does not apply to RESILENCE alone but other products of Phyllis Hughes, like organic body wash and soap,” said Francisca, an attendee at the launch.
“I just came here at the launch to show my love towards Girlygurls brand. I can’t tell you how much I love their soap!! Usually soap leaves my skin too dry or too oily but the first night of using Girlygurls soap left my skin feeling so soft and it smells sooo good! I love it! The fragrance also looks promising as the other customers present here can’t stop praising it! I can’t wait to try it out. I hope Phyllis keep launching such products for us in future. Thanks Girlygurls!!!” said another longtime customer Veronica.
For more information about RESILENCE by PEH and to know more about other products offered the company, please visit: www.girlygurls.net