Photography by Andrew Kutno
The Fashion X Music Event is a peerless and powerful, pop up party that combines luxe surroundings, emerging musical artists, fashion forward runway shows, premiere libations and a new brand of revelry reminiscent of a time when socializing meant dressing up, engaging conversation and seduction.
Fashion X Music has mixed up a perfect potion with ingredients that include live music performance, reveals of au courant fashion collections, conversation vs. texting. Reviving the Art of Conversation, ‘the Art of Vodka’ Van Gogh was served with finesse, to a mingle of intriguing guests that everyone wanted to know who was who.
The Fashion X Music launch received inspiration the ear impaired Dutchman, Vincent Van Gogh. He, like his namesake Vodka and the makers of Fashion X Music share a common character of emotional honesty, use of bold colors and artistry. These characteristics have served to inspire Van Gogh Vodka’s iconic packaging and aptly describe the Fashion X Music Series, as well. Photo re-play Facebook.com/alloycars
July 26, A half-mil glamourous guests gathered to commemorate the close of the 10th Anniversary of Mercedes Benz Swimwear Fashion Week ™, an annual , world class conflagration that encompasses Miami Beach from end to end every Summer. Guests were on their best behavior, because SLS Hyde Beach,”only invites la crème brulee of Café Society” according to Nova Villanueva, of VIPictures and Prestigious Euro Cars.
Presided over by Fury Advertising’s Stephan Morris, Chris Payne, and Jeff Rubin, the Fashion X Music Monthly Review was showcased in ABnewswire, the world’s largest online news aggregators. The party was co-hosted by Dry de Luxe Van Gogh Vodka, Andrew Kutno Photography Studio, and AlloyCars, makers of hand created recreations of iconic sports automotive legends.
SLS Hyde Beach was bang on and perfectly pitched with SLS’s floor manager Carolyn extending complimentary cappuccinos for those early arrivals that had traveled great distances to attend the debut celebration. Among the guests were Vasiliki Karlin and Dina Karlin creators of the organic line of beauty and skin care products Nayked Botanicals. (naykedbotanicals.com), Michael Faircloth, of the ‘Ultimate Island Guide’and Shara Cristal.
Glen Miller for Ann Turk and Johanna Castillo wrapped the Olympic size pool with models sporting lace and bold colors shimmering al fresco on a Summer Night. Internationally renowned fashion designers Glen Miller for Ann Turk and Johanna Castillo showcased their fall collections at SLS Hotel-Hyde Park South Beach. Set against a poolside backdrop the interactive event FXM blended the worlds of couture fashion, live music, digital media, and a new brand of South Beach nightlife.
With DJ SANDMAN spinning this was indisputably a new take on real time partying, where ‘Face Time’ is more fun than ‘Face book’ ®. As Chris Payne says, “We are Socializing for the ‘U’ generation”.
“We’ve created an experience like no other,” says Morris. “Miami needed a sophisticated, sexy, and interactive approach to showcasing fashion all year long. Hyde Beach at the SLS Hotel was the perfect venue and partner.”
The night kicked off at 9PM, with many early arrivals having the prescience to make dinner reservations at one of SLS’s multiple epicurean eateries. Miami fashion editors and buyers intermingled with an eclectic group of socialites, stars, and tastemakers.
Collaborators on the series include Carrie Freedman, South Florida’s go-to stylist and fashionista, Fury Advertising, a boutique digital and events agency, AlloyCars, hand creafterr recreations of historica road ready race cars, and Dry De Luxe, Florida’s elite blowdry lounge who will be styling the models’ hair for the show.
To set up an interview or receive an invitation for a future Fashion X Music Gathering contact Chris Payne of Fury Advertising at firstname.lastname@example.org or 305-394-5626.
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About Glen Miller for Ann Turk:
Ann Turk has distinguished itself as a specialty brand synonymous with personal luxury and high quality accessory design. Made in America since 1982, the Glen Miller for Ann Turk label has been featured in every major department store including Bergdorf Goodman, Neiman Marcus, and Harrod’s, and has been adorned by a regal clientele ranging from royalty to pop icons.
About Johanna Castillo:
Glamour conquers all is the motto of Johanna Castillo, a sophisticated, multifaceted actress and designer who fused her heritage, education, work experience, and her passion for the arts into her fashion.
About SLS Hotel Hyde Beach:
Already established as the premier nightlife destination in Los Angeles and Las Vegas, Hyde Lounge’s energy takes over the sand with the debut of its first day and nightlife oceanfront location – Hyde Beach. With more than 8,000 square feet of pool, beach and indoor-outdoor space, Hyde Beach offers artful mixology and José Andrés cuisine, all inspired by the flavors and culture of the local community.
Company Name: Alloy Cars Marketing Division
Contact Person: Cristiane Roget
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