Casa Grande, Arizona – May 31, 2018 – Since 2012 Phoenix Shaving has been on the forefront of traditional shaving innovation. Pushing a return to the classic form of shaving which has proven to be far superior to electric razors and plastic multi blade shavers. Known across the world for their Artisan Shave Soaps and Long Lasting, Face Saving aftershave/colognes it only seemed natural that a true Eau De Parfum (EDP) would be on the horizon!
“From day one, we have always utilized classical, old world perfuming methods,” said Douglas Smythe, Phoenix Shaving’s master perfumer. “It really was just a matter of time that we would move into creating some truly unique and head turning Eau De Parfum, and the feedback has truly been unbelievable. Both men and their significant others absolutely love our fragrances…which is important!”
Smythe, who also is co-host of the I’d Lather Be Shaving Morning Show, is proving to be a force to be reckoned with in 2018 when it comes to the traditional shaving market. “If anyone is going to break into the mainstream with Traditional Shaving it will be him.” says Filmmaker Ryan Steven Green. The I’d Lather Be Shaving Morning Show has really brought a lot of attention to the movement. Smythe also just had a How To Wet Shave article published this month in Modern Vintage Magazine, available at all newsstands & super markets.
“When it comes to artisan male grooming products we know ours are the best, that has been the goal all along…” Smythe said. “…we have never rested on our laurels and have always, over the years, put back into our business what we have learned in time, formula after formula. After 6 years of practice and study it’s safe to say we bring to the market something truly original and our own, something more than just shaving, more than just cologne, but an experience.”
Phoenix Shavings entire NEW Line of Eau De Parfum can be found on their official site and in all fine men’s shops and barbers. To learn more about Phoenix Shavings latest male grooming products, visit: PhoenixShaving.Com
To learn more about the I’d Lather Be Shaving Morning Show, visit: www.IdLatherBeShaving.Com