Pet Products Market 2017 – Current and Future Plans

Pune, India, 12th October 2017: WiseGuyReports announced addition of new report, titled “Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care”.

Summary

“Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care”, explores the latest consumer and innovation trends in pet food and pet care.

 

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Pet ownership globally is on the rise, and this report explores innovation opportunities for brands to capitalize on this growth. Humanization continues to emerge as the overriding theme; as owners’ lifestyles, consumption habits and preferences influence the products they choose for their pets.

 

Scope

– Two thirds of consumers globally owned a pet in 2016, up from 60% in 2014.

– Pet owners are more experimental when choosing new pet food products than pet care products.

– Almost half of pet owners globally are highly attentive to the ingredients in products they buy for their pets.

 

Reasons to buy

– Explore four key innovation trends in pet products, covering new routes to humanization and premiumization in the category.

– Identify how pet product brands can use innovation to address key “human” trends that are impacting what pet owners want for their pets, including health and sensory perspectives.

– Learn what is driving pet owners’ behavior using latest consumer research to inform marketing and new product development decisions.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development in the pet products space.

 

Table of Content: Key Points

1. Introduction

2. Innovation Trends in Pet Products

Humanized Habits

Fresh Perspectives

#CleanPets

Pampered Pets

3. The Future

4. Appendix

…Continued        

 

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