Overview of HSBC Private Bank 2017 – Company’s Strategy, Financial Results and Marketing Activities

Overview of HSBC Private Bank
WiseGuyReports published new report, titled “Super League In-Depth Analysis: HSBC Private Bank”.

SUMMARY

WiseGuyReports published new report, titled “Super League In-Depth Analysis: HSBC Private Bank”.

“Super League In-Depth Analysis: HSBC Private Bank 2017″, is a comprehensive analysis of HSBC’s private bank operations. It offers insight into the company’s strategy, financial results, marketing activities, customer targeting, and product innovation.

Headquartered in London, HSBC Holdings is a global universal bank. HSBC Private Bank is a brand used by its Global Private Banking division that caters to individuals with more than $5m (or local currency equivalent) in assets. Some wealth management operations are also run within HSBC’s Retail Banking and Wealth Management business.

The report includes – 

– Insight into HSBC Private Bank’s growth strategy. 
– Overview of the firm’s organizational structure. 
– Clear presentation of its geographical coverage and expansion strategy. 
– Analysis of the firm’s financial performance, including comparison with other global wealth managers. 
– Examination of key target client groups. 
– Analysis of HSBC Private Bank’s product and service proposition and how it is unique compared to those of its competitors. 
– Review of HSBC Private Bank’s marketing and social media activities.

 

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Scope

– HSBC Private Bank aims to be the private bank of choice for wealthy clients already banking with HSBC divisions, particularly entrepreneurs and family business owners. 
– HSBC is withdrawing from non-core markets, focusing on selected hubs in Europe and Asia Pacific. 
– In light of regulatory scrutiny and cost inefficiencies, HSBC Private Bank is dedicated to reducing staff numbers and operations in key markets. 
– HSBC Private Bank’s assets under management (AUM) decreased for the fourth consecutive year in 2016, reflecting the company’s divestment activities. Net new money dropped into the red, down from £1bn in 2015.

Key points to buy

– Examine the financial performance and key ratios for HSBC Private Bank and benchmark this competitor against other global wealth managers. 
– Explore HSBC Private Bank’s geographical positioning and growth strategy. 
– Understand HSBC Private Bank’s client targeting strategies and examine whether these have been successful. 
– Learn more about HSBC Private Bank’s marketing strategy, social media presence, and digital innovations.

 

Table of Contents 

Executive Summary 
Strategy 
Financial Performance 
Customers & Products 
Marketing & Advertising 
Appendix

 

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