OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015. The growth in the market is highly influenced by the rising trend of cord cutting and increasing penetration of smart devices across the globe. OTT services have enabled its users to accesses their desirable content anywhere and anytime with the help of internet. Such transformations in the digital content sharing technology is anticipated to break the barriers of expensive and inflexible content sharing techniques.
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Key trend which will predominantly effect the market in coming year original content creation by the OTT players. Original content creation by leading OTT players, such as Amazon and Netflix have proved to be successful. These market leaders by creating their own proprietary content are expected to continue their investment in production of more attractive original content.
OTT market by content type is segmented into Voice over Internet Protocol (VoIP), text & images and video. Large number of population across the globe are using the OTT in form of text, images, VoIP and Videos. However the video stream and video content sharing are popularizing rapidly across the globe.
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The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the OTT industry.
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The global OTT market has been segmented on the basis of content type into VoIP, text and images and video. Additionally, this market is also segmented on the basis of platform into smart devices, gaming consoles, set-top box and laptops, tablets & desktops. Furthermore, the revenue model segment of the OTT is bifurcated into digital advertising, subscription, rental and others. Geographically, the global OTT market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).
China are expected to witness rising adoption of OTT cables due to various government initiatives taken in these countries for the development of internet infrastructure. The key players profiled in the report are Akamai Technologies, Inc., Amazon.com, Inc., Apple, Inc., CBS Corporation, Inc., Facebook, Inc., Google, Inc., HBO NOW, Hulu L.L.C., Netflix, Inc. and Roku, Inc. among others.
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