The organic food & beverage industry has picked up speed in the last decade. And its advancement has brought to light many new smaller industries. Organic palm sugar market is one amongst them. Its growth has been fueled by the increased awareness and health consciousness amongst the general population.
Palm sugar is a natural sweetener that is produced from the sap that is found in the flower buds that grow on the top of coconut palm trees. One of the most unique qualities about this product is that it is made through a completely natural process. No chemicals are used for its manufacturing.
Organic palm has become an instant hit amongst the people suffering from diabetes. It is because this product has a lower glycemic index which in turn aids in balancing the blood sugar levels in these patients. This fact acts as a major growth contributor for this market.
Some other aspects that further positively influence the growth of the market can be listed as increased awareness amongst the general population, changing lifestyle patterns, a rise in the need for dietary and natural food, beverage and confectionery items, an introduction of new products and research advancements.
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Market Players & Key Strategies:
Some of the highly innovative and successfully players of this field can be listed as Windmill Organics, America Key Food Products, Felda Global Ventures, Royal Pepper Company and Taj Agro Products.
This market is quite a competitive space and the stakeholders need to keep evolving constantly to make the most out of their business. For this, they employ certain strategies like acquisitions, strategic partnerships and business expansion.
January 30, 2018 – Barnana a popular organic snack brand has just announced the addition of a new product. They have ventured into the salty snacks category by launching organic ridged plantain chips. Organic palm sugar forms a major ingredient of this snack. The market has high hopes for this news and it believes that this product will garner the much required positive attention for this market.
The global Organic Palm Sugar Market is segmented on the basis of form, such as powder, granular, solid, liquid, and others.
On the basis of nutrients, this market is segmented into minerals, vitamins, phytonutrients, and others. High nutritious attributes have helped in increasing the market for organic palm sugar.
On the basis of application, the market is segmented into bakery & confectionery, canning & freezing, energy drinks, smoothies & syrups, and others. Organic palm sugar is being used as a beneficial alternative to table sugar for bakery products, food products and beverages which is increasing its demand globally.
On the basis of distribution channel, the market is segmented into store based such as supermarkets & hypermarkets, specialty stores, food processing industries, and others, and non-store based.
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The global organic palm sugar market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among these, Asia Pacific region accounts for the major market share owing to abundant raw material and technical know-how followed by Europe. Organic palm sugar market is growing rapidly in the Asia Pacific as palm trees are mostly grown in tropical regions and due to growing demand for dietary products, nutritious food and beverages as well as due to health benefits of this product in this region. Changing consumer preferences for natural, dietary, and healthy products will support the sale of organic palm sugar products in Asia Pacific region over the forecast period. Growing food and beverages industry in Europe will drive the growth of the market in this region in the forecasting period. However, Asia Pacific region is estimated to witness a maximum growth in the global organic palm sugar market over the forecast period 2017-2023.
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