Global Organic Chips Market Information: By Source (Vegetable, Fruits, Cereals, Grains, And Others), By Organic Certification (100% Organic, 95% Organic), By Distribution Channel (Store-Based And Non-Store Based) And By Region – Forecast To 2023
Market Overview
“Organic chips” refer to thin slice of vegetable, fruits and other ingredients that have been fried, baked or popped. Moreover, crisp are made from flour dough and then organic in the oven the category of organic food, which are free from preservatives. The various ingredients used in the preparation of organic chips are 100% organic certified or 95% certified. The raw material such as vegetables, fruits and others used in making organic chips, restrict the use of chemicals such as pesticides and fertilizers during farming. The organic ingredients are also usually processed without irradiation, industrial solvents or synthetic food additives.
Market Forecast
With the growing consumer awareness & their increasing interest in natural and organic food products, the demand for organic chips will drive the market growth from 2016 to 2023. Also, with the growth of food advancement in food technology and packaging technology combined with the innovation and introduction of new regional flavored chips has also boosted the sales of organic chips. With growing incidence of diseases and increasing consumer health awareness and their consciousness about appearance are the various trends which has led to the adoption of the organic baked chips as healthy snack. Moreover weight healthy diet trend due to various health issue will play a key role to grow organic chips market at CAGR of 6 % during the forecast period.
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This report includes a study of strategies such as mergers and acquisitions, product launches by the major organic chips market players. It further includes product portfolios, developments of leading major players which includes Luke’s Organic (U.S.), Tyrrell (U.K.), Kettle Food (U.S.), The Hain Celestial Group, Inc. (U.S.), Popchips (U.S.), Rhythm Superfoods (U.S.), General Mills (U.S.)
Global organic chips market is highly concentrated in North America. Key manufacturers are focusing on expanding their product line by providing a varied product line with various flavors, texture, shape and sizes.
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Downstream market analysis
Globalization and urbanization are major driving force for this market, furthermore popularity of healthy and low carb organic chips are also encouraging the growth of the market. Organic chips such as nachos, tortillas will be the highest growing segment and vegetable chips will dominate the market during the forecast period. Moreover, organic chips are mainly bought from supermarket and convenience store. However, busy lifestyle of people is supporting the sales of these products through online stores which will change the future of overall retail network of organic chips.
Regional Analysis
The global organic chips market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among this North American region has major market share followed by Europe. Urbanization and rising disposable income in Asia Pacific region is driving the demand for organic chips in that particular region. Rising number of health cognizant people and the growing demand for healthy food especially in China and India will be the crucial factor underlining the market growth.
Globally with huge demand for convenience food, organic chips market will continue to grow. Key players are investing in R&D for innovating product line as organic chips market’s growth is directly proportional to the scope of innovation due to highly competitive market. Moreover, key players are also investing to train farmers in organic farming as the main focus area is the quality of the end products. Due to the increasing working class population and disposable income, there is rise in the demand for healthy, natural and organic chips.
Increasing number of health cognizant consumers in developed economies, is one of the driving force for this market. Key players are also investing in R&D so as to focus on development of new product line with improved formulations. Also, the manufactures are promoting their new products on various social media, newspapers and magazines to create awareness about their products. Moreover, key players are roping in celebrities with huge fan following which in turn will accelerate the sales of organic chips.
The major competitors in this market are inclined to increase their footprint across the world by acquiring local and regional players. Apart from this, the companies are introducing their products in the developing economies in order to penetrate in the untapped market. Major players are also investing in R&D initiatives especially to develop superior & high quality products by including healthy ingredients such as herbs, nuts & seeds & others. This factor will help them to penetrate in the emerging organic chips markets and fulfil the growing demand. Improving economic conditions and impact of western culture on Asia Pacific region is driving the growth of this market in Asia Pacific region especially in countries like India and China.
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This report provides insights, to various levels of analyses such as industry analysis, market share analysis leading market players and their profiles. This report also helps in studying the target segments by providing views on emerging & high-growth segments and market conclusion. Together the market data comprise and discuss with the basic assessments on the competitive scenarios & strategies, of the global organic chips market, including the high-growth regions, countries and their political, economic and technological environments. Furthermore, the project report also provides the views over the historical market values as well as, pricing and cost analysis of the same.
Segments:
Organic chips market has been segmented on the basis of source which includes vegetable, fruits, cereals, grains, and others. Vegetables as an ingredient dominates the market, however due to rising health awareness, cereal chips is projected to grow at the highest CAGR.
On the basis of organic certification, the market is segmented into 100% organic and 95% organic. 100% organic dominates the market due to growing awareness about various side effects caused by consuming food products loaded with chemical preservatives.
On the basis of distribution channel, this market is segmented into store based and non-store based.
Regional Analysis:
The global organic chips market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among this North American region has major market share followed by Asia Pacific and Europe. Changing consumption pattern, rising health awareness, weight reduction diet trends and rising disposable income in Asia Pacific region are anticipated to drive the demand for organic chips in that particular region. Furthermore the rising working class population and growing demand for on-the-go products, especially in China and India will be a crucial factor underlining the market growth.
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