Currently, there are countless people across the world who want to get over the vice of smoking. Owing to this fact one can positively conclude that the global nicotine gum market will expand exponentially in the upcoming years. Experts suggest that the market will earn a staggering revenue of around USD 5,978 million during the forecast period of 2018-2022. In terms of CAGR, this market is expected to tread forward at the rate of 3%.
The market owes its success and development to many growth drivers. These have cumulatively carved the path to progression for the industry. The sudden upsurge in the demand for nicotine replacement therapy is one of the major factors that drives the growth of the market. The industry is experiencing many advancement opportunities as more and more individuals decide to quit the cancer stick.
Furthermore, the industry is also driven by other aspects like the convenient availability of nicotine gum products and higher consciousness amongst the general masses regarding their health.
However, the market may come across one minor restraint on its path to success which is the availability of other substitutes. Although, experts believe that with time this industry will overcome such shortcomings.
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Market Players & Key Strategies:
Some of the oldest and most famed market players are Perrigo Co. Plc., Reynolds American, Johnson & Johnson, Novartis Consumer Health Inc., and Fertin Pharma. Some of the major strategies used by these players are new product development and strategic expansion.
Nicotine gum is one of the most important medical innovations for all the smokers out there who want to quit this malicious habit. There has been a lot of debate over which nicotine replacement therapy is the best. Out of all, these gums emerged to be victorious. Furthermore, the people of the modern era take their lifestyle habits very seriously. They want to take every step possible to ensure their overall well-being. This is one of the major reasons why the nicotine gum market has skyrocketed in recent times.
In simple terms, nicotine gums can be explained as a distinct kind of chewing gum. They are different from the conventional gums in their constituents. They are made of nicotine. Their main purpose is to deliver nicotine to the body. These form a major part of the nicotine replacement therapy. This procedure is aimed at helping individuals to quit smoking in a healthy manner. In it, instead of actually smoking the cigarette the gums have to be chewed as a replacement to the same. The nicotine present in these has the same effect as that of a cigarette.
At present the industry is under its developing phase and by the end of the forecast period it will be double its size.
The worldwide nicotine gum market has been segmented into three distinct parts. They can be listed as geographies, target audience and dosage type.
Geographically, the market spans across various areas of the world like North America, Europe, Asia Pacific and Rest of the World. Amongst these, the Asia Pacific region holds the biggest share of the market and it is projected to grow at the CAGR rate of 2.64%.
The target audience for this market include pharmaceutical companies, retailers, nicotine gum manufacturers, e-commerce and government organizations.
Lastly, based on dosage type, the market is divided into 4mg, 2mg and others.
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One of the most recent advancements in the global nicotine gum market has been the introduction Zonnic. It is a unique combination that is available in three main flavors over the counter. This gum is sold at an affordable price which means it is basically available for everyone.
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