Two serial entrepreneurs recently announced the launch of a new comparison website, GedLynk. Found with the objective of making marketing automation softare easier to understand for entrepreneurs, small business owners, and senior managers, GedLynk’s flagship comparison is its in-depth review of two popular pieces of email automation software, Infusionsoft and Ontraport.
The flagship comparison can be viewed here: http://gedlynk.com/infusionsoft-vs-ontraport-office-autopilot/
According to founder Brandon David, “GedLynk is the piece of software that we wished we had when we started out. Wading through dozens of reviews online in order to find the best piece of marketing automation software for our business was extremely time-consuming, and we believe we can dramatically reduce the amount of time that small business owners and entrepreneurs spend on this type of research by launching an easy-to-navigate marketing automation software review portal.”
Marketing automation software forms part of a rapidly growing industry, and as the internet continues to make the cost of entry to business lower and lower, marketing automation software is expected to grow as it is adopted by entrepreneurs and business owners across the globe.
According to Wikipedia, Infusionsoft is one of the fastest growing companies in America, and added 240 jobs between 2013 and 2014. It recently closed a round of funding with Goldman Sachs. Infusionsoft’s primary product is its integrated e-marketing platform that automates previously manual portions of the sales process for businesses with under 25 employees.
Ontraport was founded in 2006 in Santa Barbara, California. Like Infusionsoft, it produces software that automates certain portions of the sales process. Ontraport was named at 102 on Inc Magazine’s prestigious Inc. 500 list in 2014.
By starting with a review focusing on these two companies, GedLynk plans to gain credibility as a trustworthy source for software reviews. New comparisons will be launched in quick succession once feedback regarding the Infusionsoft Vs. Ontraport comparison is gathered.
Gedlynk aims to eventually build out a second platform at authorityautomation.com. Authority Automation will extend beyond just reviews of CRM and Marketing Automation software, and will function as a hub where people can learn how to automate virtually every aspect of their lives.