Research by a Wandsworth removals company Kiwi Movers details the words most commonly used by estate agents to describe the various parts of London.
Using Google data to analyse more than 300,000 individual web pages with almost 1 million instances of descriptive words used to advertise property in London, key findings include:
• “Lovely” – this is the word that appears most in descriptions of London neighbourhoods.
• It is the most common adjective used (as opposed to those used to describe properties, like “spacious” which we filtered out). It used over 280,000 alone on one estate agent website. “Charming” was second and “popular” was third.
• In contrast the word “affordable” appears fewer than 700 times on the same site.
• The word “coffee” is used more than twice as frequently as “family/families.”
• London’s most “coffee” places are Tooting. Wandsworth, Islington, Shacklewell, Hackney and Clapton.
• “Up and coming” is still a favourite for describing less than “sought after” areas. West Ham, East Ham, Plaistow and Upton Park are among the most commonly described as up-and-coming.
• The word “burger” is used in the descriptions in a wide variety of areas. It appears more frequently than “affordable.”
• London’s most “burger” places are Wapping, Golders Green, Haggerston, London Fields and Gospel Oak.
• While the most “cocktail” places are Shoreditch, Hoxton, Holborn, Clerkenwell and Brick Lane.
• Words relating to ‘family,’ ‘children’ and ‘affordability’ are outnumbered massively by words related to leisure, including ‘coffee,’ ‘cocktails’ and ‘burgers.’
The most expensive places to live are described as/with:
The places with the fastest growing property prices are described as/with:
Slowest house value growth areas are described as/with:
Up and coming