New Fashion Brands Unveiled at “First Glimpse” Bloggers-Only Event

L.A. Fashion Bloggers Get First Look at New Spring 2015 Lines.

Los Angeles, CA, USA (August 11, 2014) — L.A. fashion bloggers were the first to see four new lines making their U.S. market debut for Spring 2015, part of the six lines featured in the invitation-only ‘First Glimpse’ event. Hosted by fashion blogger and creator of “Blogger Babe” blogging association, the fashion installation on live models featured four contemporary womenswear brands and two accessories brands: SWF, Beatrice & Francis, Spencer Lacy, Cindy + Johnny, Natasha Morse Designs and Joodj. Fashion bloggers were treated to gift bags courtesy of Delisun Gourmet and Natasha Morse.

The four newly-launched brands, SWF from Australia, Beatrice & Francis, Natasha Morse Designs, and Joodj, offered the first-ever preview of their new collections at this event. SWF, Australian brand known for its purposefully sophisticated mix of sexy-casual and feminine, launching in the U.S. for the first time, previewed its Spring 2015 clothing and bags collection. Beatrice & Francis’ debut collection blends African fabrics with classic silhouettes, and street-chic elements. Natasha Morse Designs combines colorful gems into intricately-detailed, masterfully-crafted statement jewelry pieces. And Joodj accessories presented its versatile, clip-on accessories that can be worn practically in every way, to spice up an outfit.

Also featured were the new collections from two fast-rising contemporary womenswear brands: Spencer Lacy and Cindy + Johnny. Australian brand Spencer Lacy featured a selection of Spring 2015 styles that expertly blend their signature water-color prints and innovative embellishment. New York brand Cindy + Johnny revealed styles from its resort collection, ranging from structured dresses, soft prints, drape jersey styles, and novelty fabrics.

The ‘First Glimpse’ Bloggers-Only event is part of the regularly-held events organized by Emblem, exclusively open to fashion bloggers, where they get a first look at new collections and designers. “It is always a pleasure to give fashion bloggers a first-look at these new brands,” says Eveline Morel of Emblem Showroom. “Fashion bloggers are often leaders in presenting the latest in fashion and trends. It’s exciting to work with people that are so passionate about fashion and who love spreading the news. Information on future “First Glimpse” events and on the designers featured is available at

About Emblem Showroom
Located in the heart of L.A.’s fashion district and bringing over 15 years’ experience in retail, design, and business management, Emblem Showroom is a full-service fashion showroom focused on building strong brands through an integrated marketing, communication, and sales approach. Emblem Showroom provides all the necessary services for emerging designers and brands seeking to expand their sales in the U.S. Market.

Media Contact
Company Name: Emblem Showroom
Contact Person: Eveline Morel
Email: Send Email
Phone: 310-420-0125
City: Los Angeles
State: CA
Country: United States