NDP Media Corp, the biggest mobile affiliate network in the world and the biggest app agency in China, has just secured $15 million from Venture Capitals (VCs). The capital will be used to grow their tech team, expanding their reach into global markets as well as on R&D based on Big Data.
After devoting their energy and capital to R&D in the Big Data platform for years, they have finally managed to build their own powerful Big Data platform and created their own cutting-edge real-time tracking and optimization tool YeahTool.
One of NDP Media Corp’s subsidiaries, YeahMobi, now has over 4000+ affiliates, 600+ direct advertisers, 4000+ mobile subscription and app download campaigns and 20 million conversions per month. YeahMobi has offices in the US, Holland, France, Brazil, Japan and China, and have attracted more than 400 elites to join this energetic company. In 2014, YeahMobi will establish more new offices in over 16 countries. With their local team, they will have better reach to advertisers and affiliates; at the same time, they can provide much better service to their important partners.
FBMagic, another subsidiary of NDP Media, focusing on Facebook Performance Marketing, has been working with almost all of the big Chinese game/app companies (Kingsoft, Baidu, 91, BOYAA, Changyou, etc.), and is now growing to be one of the leading Facebook performance marketing platform.
The following cases showcase their excellent ability to help clients expand globally.
As one of the most important partner of BOYAA, YeahMobi definitely impressed BOYAA because of the distribution ability. Earlier when Texas Hold’em poker was published, many parallel apps filled the app store. Due to the small market share of audiences in gambling games such as Texas Hold’em poker that could not gain high volume downloads. However, with YeahMobi, Texas Hold’em poker was boosted which lead to the top 5 in the app store in many countries and attracted 968,789 users. (This figure continues to get higher.) Downloads exceed 3 million to date.
As a star product of WangQin, a lot of attention was being paid to WangQin Security as one element of WangQin’s globalization project. WangQin choose YeahMobi as their partner. With YeahMobi’s outstanding distribution campaign, WangQin received 1,726,542 downloads from YeahMobi (and it is still increasing very fast) and over 10 million organic downloads.
Appropriately, their motto is “Focus on your product, we do the rest best.” YeahMobi is growing rapidly and are focusing on strengthening their distribution channel by building mobile DSP with DMP based on their own data and by acquiring other assets which have solid distribution ability. One of their important objectives is to be No.1 choice of all global mobile content companies and help clients obtain sales, users or leads which will eventually lead to higher profits.